Digital Marketing Manager / Marketing Director

Role DescriptionThe Digital Marketing Manager / Marketing Director is responsible for developing and leading integrated digital marketing strategies that strengthen brand visibility, customer engagement, market positioning, and commercial performance. This role combines strategic planning, campaign leadership, digital channel management, creative direction, and performance analysis.You will develop marketing strategies aligned with organizational objectives and oversee campaigns across relevant digital channels, including search, social media, email, content, websites, digital advertising, and other online platforms. The role requires a strong understanding of digital audiences, market trends, customer journeys, and performance-driven marketing.Key responsibilities include establishing marketing priorities, developing campaign plans, coordinating content initiatives, and ensuring consistent brand communication across digital touchpoints. You will work with creative, content, sales, product, commercial, and other internal teams to ensure marketing activities are coordinated and aligned with wider business objectives.The role will involve managing digital campaigns from planning and execution through optimization and performance review. You will define relevant performance indicators, analyze campaign results, identify opportunities, and make data-informed recommendations to improve reach, engagement, conversion, and overall marketing effectiveness.You will oversee content and communication strategies designed to strengthen brand awareness and audience relationships. This may include developing editorial calendars, coordinating creative assets, managing social media activities, supporting thought leadership initiatives, and ensuring that messaging remains relevant and consistent.The Marketing Director component of the role also involves providing strategic leadership across marketing activities. You will contribute to market positioning, brand development, customer acquisition strategies, campaign investment decisions, and broader marketing planning.You will monitor industry developments, competitor activity, audience behavior, and emerging digital trends to identify opportunities for innovation. Your ability to translate market insights into practical marketing initiatives will support continuous growth and brand development.The role may also involve managing external agencies, creative partners, technology providers, and other marketing stakeholders. You will establish clear objectives, coordinate deliverables, monitor performance, and ensure that external activities meet agreed standards.Budget planning and resource allocation may form part of the role, requiring the ability to prioritize initiatives and evaluate marketing investments based on business value and measurable outcomes.You will also support the development of marketing reports and executive presentations, communicating campaign performance, market insights, strategic priorities, and recommended actions to relevant stakeholders.Success in this position requires strategic thinking combined with strong execution, communication, analytical, leadership, and project management abilities. You should be commercially aware, creative, data-driven, adaptable, and capable of turning marketing opportunities into measurable business outcomes.QualificationsBachelor’s degree or equivalent qualification in Marketing, Digital Marketing, Communications, Business Administration, or a related field.Strong understanding of digital marketing strategy and integrated marketing principles.Knowledge of SEO, SEM, social media, content marketing, email marketing, paid advertising, and digital analytics.Strong understanding of customer journeys, audience segmentation, brand positioning, and digital engagement.Excellent analytical and data interpretation skills.Ability to use marketing performance data to identify trends and recommend improvements.Strong strategic planning and campaign management abilities.Excellent written and verbal communication skills.Strong creative thinking and understanding of digital content and brand communication.Ability to manage multiple campaigns, projects, priorities, and deadlines.Strong leadership, stakeholder management, and cross-functional collaboration skills.Ability to communicate marketing strategies and performance clearly to senior stakeholders.Strong project management and organizational skills.Understanding of marketing budgets, performance metrics, and resource allocation.Familiarity with Google Analytics, advertising platforms, CRM systems, marketing automation tools, CMS platforms, and social media management tools is beneficial.Ability to monitor market trends, competitor activity, and emerging digital technologies.Experience working with creative agencies, media partners, or external marketing suppliers is an advantage.Strong commercial awareness and results-oriented mindset.Ability to balance creativity, customer needs, brand objectives, and business priorities.A proactive, innovative, adaptable, and strategic approach to marketing leadership.