Digital Marketing (Performance Marketing ,AI, Meta Ads & Content Strategy)

Company Description - Megalit Group of Companies is a diversified business group built around the idea of creating a world of possibilities across multiple industries. The group builds and grows brands in fashion and lifestyle, education, technology, e-commerce, and emerging sectors, combining entrepreneurship, innovation, and long-term strategic thinking. Role Description - Digital Marketing (Performance Marketing, AI, Meta Ads & Content Strategy) is a full-time, on-site leadership role based in Dubai. This role oversees digital marketing strategy across Megalit’s portfolio, with a focus on performance marketing, AI-driven optimization, Meta (Facebook/Instagram) campaigns, and integrated content strategy. Day-to-day responsibilities include designing and executing multi-channel digital campaigns, managing paid media budgets, and driving measurable growth in traffic, leads, and revenue. The role leads testing and optimization initiatives, leveraging web analytics, marketing automation, and AI tools to improve targeting, personalization, and ROI. QualificationsStrong foundation in Marketing and Digital Strategy, with experience building and executing integrated digital marketing plans across multiple brands.Proficiency in Social Media Marketing and Meta Ads (Facebook, Instagram), including campaign setup, audience targeting, creative testing, and performance optimization.Hands-on experience in Lead Generation, funnel design, and performance marketing, using paid channels and automation to drive qualified prospects and conversions.Advanced skills in Web Analytics and data-driven decision-making, including use of tools such as Google Analytics, Meta Business Suite, and other performance dashboards.Experience applying AI and marketing technologies (e.g., AI-based bidding, personalization, predictive modeling) to enhance campaign efficiency and customer engagement.Proven ability to develop content strategies that align brand positioning, storytelling, and performance objectives across web, social, and email channels.Demonstrated leadership in managing and mentoring cross-functional digital teams, and in collaborating with creative, product, and commercial stakeholders.Relevant bachelor’s degree in Marketing.