Digital Marketing Specialist

Digital Marketing Specialist / Online Marketing SpecialistLocation: Abu Dhabi - UAERole PurposeTo lead the group's digital / online marketing and e-commerce agenda, translating marketing investment into measurable online sales, and directing a small in-house team across social media, analytics and brand communication.Key ResponsibilitiesOnline Sales & E-CommerceOwn the digital sales target, driving revenue through the group's e-commerce channels and online marketplacesManage the end-to-end online customer journey, from acquisition through to conversion and repeat purchaseOptimize product listings, promotional calendars, pricing visibility and checkout performance to lift conversion ratesPerformance Marketing & ROIPlan, execute and optimize paid campaigns across Google, Meta, TikTok and other relevant platformsManage the digital marketing budget against clearly defined return-on-investment targetsBenchmark campaign performance and cost metrics against industry standards, and build revenue projections and forecasts to support commercial planningAnalytics & ReportingTrack, analyze and report on campaign, channel and funnel performance using Google Analytics and platform-native toolsTranslate data into actionable recommendations for management, with clear commentary on what is working and what is notMaintain dashboards covering spend, acquisition cost, conversion and contribution to revenueBranding & CommunicationEnsure consistent brand positioning, tone and visual identity across all digital touchpointsOversee content strategy across social media, website and campaign assetsManage external agencies, creative partners and media vendors where engagedTeam DirectionProvide direction and day-to-day guidance to a small in-house team covering social media, analytics and marketing executionSet priorities, review output quality and build capability within the teamRequirementsProven track record in developing, executing, and optimizing digital marketing campaigns across major advertising platforms, including Meta (Facebook and Instagram), Google Ads, Snapchat, TikTok, LinkedIn, and other relevant channels.Candidates must demonstrate measurable success in previous roles, supported by campaign performance data and business results.Applicants should have hands-on experience managing advertising budgets, improving campaign efficiency, reducing customer acquisition costs (CAC), increasing conversion rates, and achieving strong Return on Investment (ROI) and Return on Ad Spend (ROAS).Evidence of generating qualified leads, driving online sales, increasing brand awareness, and delivering revenue growth through digital marketing initiatives is required.Candidates should be prepared to provide examples of previous campaigns, including advertising spend, key performance indicators (KPIs), ROI/ROAS achieved, lead generation results, customer acquisition metrics, and overall business impactBachelor's degree in Marketing, Business, Communications or a related disciplineMinimum 5 years' experience in digital marketing, with demonstrable ownership of online sales or revenue targetsProven, hands-on capability across paid media (Google Ads, Meta), SEO, and e-commerce platformsStrong analytical ability — comfortable working with performance data, ROI models and revenue projectionsExperience managing marketing budgets and reporting return on spend to senior management