Digital Marketing Specialist

Key ResponsibilitiesSupport the planning, execution, and optimization of multi-channel digital marketing campaigns.Manage and maintain website content, landing pages, digital assets, and online marketing materials.Develop and coordinate engaging content for websites, email campaigns, social media, blogs, and other digital channels.Implement SEO strategies to improve organic search visibility, website traffic, and content performance.Support paid search, display, social media, and other digital advertising initiatives.Manage social media content calendars and coordinate posts, campaigns, and community engagement.Monitor website, campaign, and channel performance using analytics and marketing reporting tools.Assist with marketing automation, CRM, audience segmentation, and customer journey initiatives.Qualifications & ExperienceBachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.2–5 years of experience in digital marketing, marketing communications, content marketing, or a related role.Experience with WordPressExperience running email marketing campaigns with MailChimpCRM experience with Salesforce, Canva