Digital Marketing Specialist

Digital Marketing Specialist - Performance, Creative & AILocation: Gold Coast, QLD | 3 days onsite, 2 days WFHSalary: $90,000-100,000 + superOur client is a founder-led Gold Coast business operating two growing D2C e-commerce brands. It's a lean, fast-moving environment with very little red tape - ideas get tested in days rather than quarters and the commercial impact of good work is visible almost immediately. The successful candidate will sit alongside the Founder with genuine ownership of paid social, CRO and the AI systems that support both.This is a hands-on execution role, not strategy-only and it will suit someone who enjoys building things themselves and seeing the numbers move.ResponsibilitiesRun day-to-day execution in Meta Ads Manager - campaign builds, creative uploads, QA, performance analysis and reportingPartner with the Founder on Meta strategy, creative testing frameworks and ongoing performance gainsBuild AI-assisted landing pages and lift the quality of product pages and the wider customer journeyDesign and run A/B tests, then translate the results into practical next stepsManage website updates and site performance improvements across both storesDevelop creative concepts, hooks and briefs for paid social contentEdit and repurpose video and other creative assets for campaign useBuild AI tools, automations and repeatable marketing workflows that save time and scale outputContribute to Google Ads and TikTok Ads where capability allows, or brief and manage external specialistsRequirementsAround 3-4 years' experience in digital marketing or e-commerceDeep, practical Meta Ads Manager capability - account structure, creative testing and performance analysisProven track record building tools, workflows or automations with AI (beyond using it to generate copy)Solid grounding in landing pages, CRO, A/B testing and performance reportingStrong written communication, commercial judgement and attention to detailSelf-directed - able to take a rough idea and deliver finished work without step-by-step directionHighly regarded: Shopify, Google Ads, TikTok Ads, video editing, content creation, APIs or low-code tools.