Digital Marketing Specialist

Company Description RJ designs high-performance bath linens and accessories that combine refined aesthetics with everyday functionality. The company focuses on thoughtfully crafted robes and towels that deliver fast drying, exceptional absorbency, and long-lasting durability. RJ aims to elevate daily routines with products that offer a hotel-quality experience at home and during travel. Team members contribute to a brand that values design innovation, comfort, and practicality in the premium home textiles market.Role Description This is a full-time, on-site Digital Marketing Specialist role based in Riyadh, Saudi Arabia. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across social media, email, and other online channels to grow brand awareness and drive customer engagement. Daily tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and analyzing web and campaign data to improve results. The role will also involve coordinating with creative and product teams, overseeing online promotions, and ensuring brand consistency across all digital touchpoints. The specialist will stay current with digital trends and competitor activity to recommend new initiatives that support RJ’s growth objectives.Qualifications Candidates should possess strong Social Media Marketing and Online Marketing skills to manage and grow RJ’s digital presence.Candidates should possess solid Digital Marketing experience, including campaign planning, execution, and optimization across multiple channels.Candidates should possess Web Analytics skills to track performance, interpret data, and produce actionable reports.Candidates should possess clear and professional Communication skills for effective collaboration and content creation.Relevant experience in e-commerce, retail, or consumer goods marketing is beneficial.Familiarity with major social platforms, email marketing tools, and basic SEO concepts is preferred.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.Ability to work on-site in Riyadh, manage multiple projects, and adapt to a fast-paced, design-focused environment.