Digital Marketing Specialist

About the CompanyOur client is an innovator in the healthcare industry. The organization is seeking a Marketing visionary who can convert concept into creation. This unique opportunity will allow the right person to convert their ideas into marketing campaigns that will have a direct impact on the company’s overall branding strategies and client growth. This is a new position added to their Marketing teamThe RoleThe Digital Marketing & Growth Manager will lead and execute digital marketing initiatives designed to strengthen the company’s online presence, generate qualified leads, increase engagement, and drive measurable growth.This is a hands-on role for a strategic digital marketer who can develop campaigns while also managing execution across websites, paid media, email, social media, marketing automation, SEO/SEM, and analytics. The position will work closely with Marketing, Growth, Technology, Product, Operations, and other business leaders to turn digital strategies into measurable business results.Key ResponsibilitiesDevelop and execute integrated digital marketing and growth strategies aligned with business objectives.Manage campaigns across paid, organic, email, social, search, and other digital channels.Oversee website content, landing pages, conversion paths, and ongoing digital experience optimization.Develop and optimize lead-generation funnels from acquisition through nurturing, conversion, and handoff.Manage paid advertising across platforms such as Google Ads, Meta, LinkedIn, and other relevant channels.Develop email campaigns, automated journeys, nurture programs, and audience segmentation strategies.Lead organic and paid social media initiatives, including content calendars and audience engagement.Create and coordinate digital content including website copy, email, social, advertising, landing pages, and other marketing materials.Drive SEO/SEM initiatives, including keyword strategy, content optimization, search visibility, and traffic growth.Work with CRM and marketing automation platforms to improve lead capture, routing, nurturing, attribution, and reporting.Establish KPIs and use analytics to optimize campaigns, conversion rates, customer engagement, acquisition costs, and ROI.Evaluate emerging digital technologies and opportunities to improve efficiency, personalization, and marketing performance.Partner with internal teams, agencies, vendors, and creative resources to execute integrated campaigns.Qualifications5+ years of experience in digital marketing, growth marketing, demand generation, marketing operations in the healthcare industry.Proven success managing integrated digital marketing campaigns across multiple channels.  Hands-on experience with websites, landing pages, lead generation, paid media, email marketing, and social media.Experience with marketing automation, CRM, CMS, and digital analytics platforms.  Strong understanding of SEO, SEM, web analytics, conversion optimization, and digital marketing best practices.Strong analytical skills with the ability to translate performance data into actionable recommendations.Excellent project management and organizational skills with the ability to manage multiple priorities.Comfortable in a hands-on, fast-paced environment where strategy and execution are equally importantPreferred Technology SkillsPreferred Technology Experience Google Analytics/GA4 | Google Tag Manager | Google Ads | Meta Ads Manager | LinkedIn Campaign Manager | Salesforce | HubSpot | Marketo/Pardot | WordPress | Hootsuite/Sprout Social | SEMrush/Ahrefs/Moz | Canva/Adobe/FigmaList of preferred skills.