Digital Marketing Specialist

JOB SUMMARY:The Digital Marketing Specialist will be responsible for planning, executing, and optimizing the company's digital marketing activities to strengthen brand visibility, generate qualified business leads, increase website traffic, and support the overall sales and business development objectives of Oasis Enterprises and Al Shirawi Solar.The role will manage digital channels including search engines, social media, website, email, online advertising, content, and digital analytics, with a strong focus on measurable results, lead generation, customer engagement, and return on marketing investment.DUTIES AND RESPONSIBILITIES: -Digital Marketing StrategyDevelop and implement digital marketing strategies aligned with company and business objectives.Create monthly and quarterly digital marketing plans and campaign calendars.Identify opportunities to improve the company's online presence and digital customer journey.Research market trends, competitors, customer behaviour, and emerging digital marketing channels.Recommend new digital initiatives to improve brand awareness and lead generation.Lead Generation & Performance MarketingPlan and execute digital campaigns to generate qualified leads for the business.Manage paid advertising campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant channels.Develop and optimize landing pages, lead forms, and campaign journeys.Monitor Cost per Lead (CPL), conversion rates, campaign ROI, and other performance metrics.Work closely with Sales teams to ensure digital leads are properly captured, followed up, and converted.Analyze lead quality and recommend improvements to targeting and campaigns.Continuously test and optimize advertisements, audiences, keywords, content, and landing pages.Search Engine Optimization (SEO)Develop and execute SEO activities to improve organic search visibility.Conduct keyword research and identify opportunities for improving website rankings.Optimize website pages, content, metadata, headings, and internal linking.Coordinate with content and website teams to implement SEO recommendations.Monitor organic traffic, keyword rankings, and SEO performance.Identify technical and content-related SEO issues and coordinate their resolution.Website ManagementManage and maintain the company's website content and digital presence.Ensure website content is accurate, relevant, engaging, and aligned with company offerings.Coordinate with internal teams for regular updates to products, services, projects, news, case studies, and other content.Monitor website traffic, user behavior, conversions, and landing-page performance.Identify opportunities to improve website user experience and conversion rates.Social Media & Content MarketingDevelop and execute social media strategies across relevant platforms including LinkedIn, Instagram, Facebook, YouTube, and other appropriate channels.Prepare and manage monthly content calendars.Coordinate the creation of posts, videos, reels, project showcases, case studies, customer stories, and other digital content.Work with internal teams to identify projects, achievements, products, people, and business stories suitable for digital promotion.Monitor social media engagement, reach, followers, traffic, and conversions.Manage community engagement and respond appropriately to comments and inquiries.Ensure all digital content maintains a consistent and professional brand identity.Email & Database MarketingPlan and execute email marketing campaigns for customers, prospects, partners, and other relevant audiences.Develop newsletters, promotional campaigns, product communications, and lead-nurturing campaigns.Segment databases and personalize campaigns where appropriate.Monitor open rates, click-through rates, conversions, and campaign performance.Maintain compliance with applicable email marketing and data privacy requirements.Analytics & ReportingTrack and analyze digital marketing performance using tools such as Google Analytics, Google Search Console, advertising platforms, CRM, and other relevant analytics tools.Prepare monthly digital marketing performance reports.Track key metrics including:Website trafficQualified leadsLead conversion rateCost per Lead (CPL)Cost per Acquisition (CPA)Search rankingsSocial media reach and engagementCampaign ROIWebsite conversion rateProvide actionable insights and recommendations based on data.Identify underperforming campaigns and take corrective action.Brand & Digital PresenceEnsure consistent application of the company's brand identity across all digital platforms.Strengthen the company's digital visibility across relevant business and industry platforms.Support online promotion of company projects, products, services, events, achievements, and corporate initiatives.Monitor the company's online reputation and digital presence.Agency & Vendor ManagementCoordinate with external digital marketing agencies, designers, content creators, SEO specialists, and other vendors where required.Prepare briefs and communicate campaign requirements clearly.Monitor agency deliverables, timelines, quality, and performance.Ensure external marketing activities deliver agreed objectives and value.Cross-Functional CollaborationWork closely with Sales, Business Development, Engineering, Projects, Commercial, and other departments to understand business priorities and generate relevant marketing campaigns.Develop digital campaigns for key business segments including AV, ELV, Lighting, AMC, Solar, and other company offerings.Support product launches, exhibitions, events, customer campaigns, and business initiatives.Coordinate with Sales teams to improve lead follow-up and conversion.