Digital Marketing Specialist

Company Description Muhlah is a fintech company that provides accessible micro-financing solutions designed to support individuals. Operating under the supervision and regulation of the Saudi Central Bank, Muhlah is licensed under number 105/أش/202509, ensuring compliance with national financial standards and regulations. The company focuses on leveraging technology to deliver fast, reliable, and customer-centric financing services. Team members at Muhlah contribute to building innovative financial products that promote financial inclusion and responsible lending within the Saudi market.Role Description: The Digital Marketing Specialist is a full-time, on-site role based in Riyadh. This role is responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness and customer acquisition for Muhlah’s micro-financing solutions. Day-to-day tasks include managing social media channels, creating and scheduling content, monitoring online engagement, and supporting digital advertising campaigns across various platforms. The specialist will analyze web and campaign performance metrics, prepare regular reports, and make data-driven recommendations to improve marketing effectiveness. Collaboration with product, design, and customer support teams is expected to ensure consistent messaging and a strong digital presence aligned with business objectives.Qualifications:Candidates should possess skills in Social Media Marketing and Online Marketing to manage and grow Muhlah’s digital presence.Candidates should possess skills in Digital Marketing and Web Analytics to plan campaigns and optimize performance based on data insights.Candidates should possess strong Communication skills to craft clear messaging and collaborate effectively with internal and external stakeholders.Experience with paid advertising platforms (e.g., Google Ads, social media ads) and basic knowledge of SEO are beneficial.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience is preferred.Ability to work on-site in Riyadh, manage multiple projects, and adapt to a fast-paced fintech environment.Proficiency in both English and Arabic is advantageous for content creation and audience engagement in the local market.