Digital Marketing Specialist

Digital Marketing Specialist - Paid Media, Ecommerce, Growth.We're partnering with a high-growth Australian fitness and ecommerce brand with ambitious plans to scale across Australia and internationally.Salary $75,000 - $100,000 + Super2-4+ years' experience across digital marketing, paid media or performance marketingGold Coast - fully office basedMeta Ads, Google Ads, Shopify, CRO, GA4, LinkbyHands-on role with real ownership of paid acquisition, funnels and performanceFast-paced, high-growth environmentWHO ARE WE?We're working with one of Australia's fastest-growing fitness and ecommerce brands, with an established Australian business and exciting international expansion plans.This is a business that moves quickly, embraces new technology and gives its people genuine ownership. The marketing team is lean, ambitious and hands-on, meaning you'll have the opportunity to see your work directly translate into traffic, conversions and revenue.WHAT WILL YOU BE DOING?This is a genuinely hands-on performance marketing role. You'll own paid acquisition across Meta and Google, while also looking beyond the ad account to understand and optimise what happens after someone clicks.You'll work across the full funnel — from campaign setup and creative testing through to landing pages, conversion and revenue.Manage and optimise Meta Ads across Australian and international marketsOwn Google Ads activity across Search, Shopping, Performance Max and YouTubeManage paid media budgets, pacing, ROAS and CACBuild and optimise product funnels across the Shopify ecosystemIdentify and test opportunities to improve conversion rates and reduce funnel drop-offRun A/B tests across creative, landing pages, messaging, offers and funnel stagesHelp localise campaigns and creative as the business expands into new international marketsTO BE CONSIDERED...We're looking for a hands-on digital marketer who genuinely enjoys being inside the platforms and working with the numbers.You'll ideally have:2-4+ years' experience in digital marketing, performance marketing or paid mediaStrong hands-on experience with Meta Ads and Google AdsExperience working within an ecommerce, D2C or consumer brand environmentA solid understanding of conversion optimisation and the wider customer funnelExperience with Shopify and/or ecommerce platformsAn understanding of creative testing and what makes paid social creative performA commercially minded approach, with a focus on revenue, ROAS, CAC and conversionPlease apply by clicking online or emailing me directly at ellie.vickers@searchability.com.au. For further information please call me on 0480 688 523.I can make myself available outside of normal working hours to suit from 7am until 8pm. By applying for this role you give express consent for us to process & submit (subject to required skills) your application to our client in conjunction with this vacancy only. Also feel free to connect with me on LinkedIn.