Digital Marketing Specialist

About Castelli CyclingFor the past 150 years, Castelli has been at the forefront of innovation in cycling apparel. From pioneering aerodynamic race clothing to developing industry-leading fabrics and performance technologies, Castelli has earned a reputation as one of the most respected brands in cycling. Trusted by professional athletes, elite teams, and passionate riders around the world, Castelli is driven by a relentless commitment to performance, quality, and innovation.Position SummaryCastelli is seeking a Digital Marketing Specialist to join Castelli’s E-Commerce team in the United States. This position plays an important role in marketing and brand communications within the e-commerce ecosystem which encompasses email, our customer database, website content management, and digital advertising. This position is on-site at our offices in Carlsbad, CA.Key Responsibilities·      Email Communicationso  Work with the marketing/e-commerce teams to re-purpose global emails and create engaging campaigns unique to the US market.o  Set up and send weekly emails, update automated workflows, and ensure that campaigns are sent out correctly and on schedule.o  Research endemic and non-endemic email and content strategy; use those learnings to improve US email communications.o  Must have strong communication skills (written and visual) and demonstrated understanding of how to correctly use brand assets.·     CRMo  Oversee the US customer database and ensure accurate capture/categorization of customer attributes.o  Proactively create segmented lists within the database based on criteria such as demographics, behavior, etc. to better understand customers and refine communications.·     Content Managemento  Update the visual content of the US website homepage and ensure correct brand voice and messaging.o  Organize and format content for storytelling and editorial pages.·     Digital Advertisingo  Coordinate with our digital agency to ensure that paid ad campaigns are launched on time and deliver strong results.o  Refine global marketing assets for communications in the US market.o  Experience with Photoshop and Illustrator preferred.·     Analytics and Reportingo  Track the performance of email and digital marketing campaigns, analyze KPIs such as click-through rates, new customer acquisition, etc, and report the results to the team.o  Use data analysis to make informed recommendations for future email campaigns and CRM strategies.Required Qualifications·      3-5 years of experience in marketing and brand communications.·      Demonstrated experience with an email marketing or CRM platform (Hubspot, Sales Force, etc.).·      Ability to deliver original work that aligns with brand standards.·      Experience in work environments that have highly dynamic activation timelines.·      Clear, professional communication and organizational skills.·      A strong team player that collaborates effectively with internal and external teams.Preferred Qualifications·      Experience with digital tools such as CMS, DAM, etc.·      Experience in apparel/cycling industry or familiarity with seasonal product activation cycles.·      Experience working with international teams and across time zones.·      Familiarity with design tools a plus.·      Passion for cycling and an understanding of cycling culture.Success ProfileThe ideal candidate can handle a variety of tasks simultaneously, pivoting from being creative to being structured and disciplined with reporting. They are accountable for measured performance outcomes, highly visible communications, and are happy working in an environment that is fast-paced and requires strategic execution of detailed work.