Digital Marketing Specialist

Company Description Tech Fortress is a premier technology company specializing in Information Security, IT Managed Services, and SaaS solutions. The organization helps businesses protect their data, emails, and systems from cyber threats including hacker attacks, malware, and ransomware. Tech Fortress focuses on proactive security measures, ensuring clients are prepared for potential incidents before they occur. The company offers comprehensive, tailored services designed to safeguard organizations of all sizes and industries. Team members contribute to a mission centered on resilience, trust, and long-term client protection.Role Description The Digital Marketing Specialist is a full-time, on-site role based in Dubai, United Arab Emirates. This role is responsible for planning and executing digital marketing campaigns that promote Tech Fortress services and strengthen brand awareness in target markets. Day-to-day tasks include managing social media channels, creating and optimizing online content, coordinating email and online marketing campaigns, and monitoring campaign performance using web analytics tools. The specialist will collaborate with sales and product teams to align messaging, develop lead-generation strategies, and ensure consistent communication across all digital platforms. The role also involves analyzing market trends, tracking competitor activity, and providing regular performance reports with recommendations to improve engagement and conversion.Qualifications Candidates should possess strong Digital Marketing and Online Marketing skills, including experience planning and executing multi-channel campaigns.Candidates should possess Social Media Marketing skills, with experience managing and growing professional social media profiles.Candidates should possess Web Analytics skills, with the ability to interpret data, generate insights, and adjust campaigns based on performance metrics.Candidates should possess excellent Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.Relevant experience with cybersecurity or B2B technology marketing is beneficial.Familiarity with SEO, SEM, marketing automation platforms, and CRM tools is an advantage.Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.Ability to work on-site in Dubai, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.