Digital Marketing Specialist

Plan, execute, and manage digital marketing campaigns across channels such as social media, email, search engines, and display advertisingOptimize campaigns based on performance data, KPI’s, and ROI analysisManage and grow the company’s online presence, including website and social media platformsCreate engaging content aligned with brand guidelines and target audienceUtilize search engine optimizations and search engine marketing strategies to improve website and channels visibility and trafficAnalyze market trends, competitors, and customer behavior to identify opportunitiesCollaborate with cross-functional teams (design, sales, product) to ensure cohesive messagingPrepare regular performance reports with actionable insightsLeverage AI tools to enhance campaign performance, automate workflows, and generate data-driven insightsRequirementsBachelor’s degree in marketing, Business, or a related field, or relevant experience2+ years of proven experience in digital marketingStrong knowledge of digital marketing channels, tools, and best practicesExperienced with analytics tools (Google Analytics, social media insights, ads, promotions)Demonstrated experience using AI tools in marketing (content generation, data analysis, automation) is a mustUpdated portfolio showcasing recent digital marketing campaigns and measurable results is a mustProficiency in SEO, SEM, and paid advertising platformsExcellent written and verbal communication skillsStrong analytical thinking and problem-solving abilitiesAbility to manage multiple projects and meet deadlines