Digital Marketing Specialist

Company Description SYBSY is a creative collective built around talent, innovation, and self-expression. We create opportunities for people to explore their potential, turn ideas into reality, and become Better Than Today. Driven by Sense Your Beauty – Sense You, SYBSY connects diverse creative minds through a community where people can express themselves, share ideas, develop their skills, and build meaningful connections.We believe in Better Than Today, Connect, and Journey - continuously pushing boundaries, creating new possibilities, and empowering every individual to shape their own path and future.Role Description The Digital Marketing Specialist is a full-time, on-site role based in Ho Chi Minh City, Vietnam. This role is responsible for planning, executing, and optimizing digital campaigns across social media, search, and other online channels to increase brand awareness and drive customer engagement. Day-to-day tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, analyzing web and campaign data, and preparing regular reports and insights. The Digital Marketing Specialist will collaborate closely with design, merchandising, and sales teams to ensure consistent messaging and alignment with brand goals. The role also involves staying up to date with digital trends in fashion and suggesting new initiatives to enhance online presence and customer acquisition.QualificationsCandidates should possess strong Social Media Marketing and Online Marketing skills to plan and execute campaigns across key platforms.Candidates should possess solid Digital Marketing and Web Analytics skills to optimize performance and interpret data-driven insights.Candidates should possess effective Communication skills to collaborate with cross-functional teams and present campaign results clearly.Experience with fashion or lifestyle brands, including understanding of audience behavior and trends, is highly beneficial.Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.Ability to work on-site in Ho Chi Minh City, manage multiple projects, and adapt quickly in a fast-paced environment.Familiarity with digital advertising platforms (e.g., Facebook Ads, Google Ads) and basic content creation tools is an advantage.