Digital Marketing Specialist

Digital Marketing Specialist (3–5 Years Experience)We are looking for a results-driven Digital Marketing Specialist to support digital demand generation, campaign execution, and online customer engagement initiatives across global and regional markets.This role is ideal for a marketing professional with experience managing multi-channel digital campaigns, content marketing, SEO/SEM, and marketing automation within a B2B environment.Key ResponsibilitiesDigital Campaign ExecutionPlan, execute, and optimize digital marketing campaigns across:Google AdsLinkedInemail marketingdisplay advertisingretargeting platformsManage campaign budgets, schedules, and performance trackingSupport lead generation and demand creation initiativesSEO & Website ManagementConduct keyword research and implement SEO best practicesOptimize website and landing page content for search visibility and conversionsMonitor website performance using analytics toolsCoordinate with web developers and content teams on website updatesContent MarketingDevelop and distribute digital marketing content including:blogsnewsletterslanding pagesvideossocial media postscase studiesSupport technical and product marketing teams with content promotion strategiesMarketing Automation & CRMExecute email campaigns and lead nurturing workflowsManage audience segmentation and marketing databasesSupport CRM integration and lead tracking processesMaintain campaign reporting dashboards and analyticsAnalytics & ReportingAnalyze campaign performance metrics including:CTRconversion ratestraffic sourceslead qualityROIPrepare regular performance reports and optimization recommendationsIdentify opportunities to improve digital marketing effectivenessSocial Media & Online EngagementSupport social media campaign planning and executionMonitor audience engagement and digital trendsAssist with webinar, virtual event, and online campaign promotionsExperience3–5 years of experience in digital marketing or B2B marketingExperience in technology, electronics, industrial, or engineering-related industries preferredExperience with:Google Analytics / GA4Google AdsLinkedIn Campaign ManagerSEO tools such as SEMrush or AhrefsMarketing automation platforms such as HubSpot, Marketo, or PardotCRM platforms such as Salesforce