Digital Marketing Specialist

Company Description Deol Car & Truck Rentals (deol.com.au) provides car and truck rental services across Melbourne, Sydney, and Adelaide, offering flexible options for a wide range of customer needs. With a fleet of over 1,000 vehicles in Australia, the company focuses on delivering reliable, well-maintained transportation solutions. Deol Car & Truck Rentals aims to match customers with the most suitable deals based on their location and requirements. The team is committed to customer service, efficiency, and value, making it a trusted choice for personal and business rentals.Role Description The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing campaigns to increase brand awareness and drive bookings for Deol Car & Truck Rentals. This full-time, on-site role based in Sahibzada Ajit Singh Nagar involves managing social media channels, creating and scheduling content, and monitoring campaign performance. The specialist will analyze web and campaign data, generate reports, and make data-informed recommendations to improve digital marketing results. Day-to-day tasks include coordinating with internal teams, maintaining consistent brand messaging, managing paid and organic campaigns, and staying current with digital marketing trends relevant to the car and truck rental industry.Qualifications Candidates should possess skills in Digital Marketing and Online Marketing to plan and execute effective online campaigns.Candidates should possess skills in Social Media Marketing to manage and grow engagement across key social platforms.Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaigns.Candidates should possess strong Communication skills to collaborate with teams and create clear, compelling messaging.Relevant experience in B2C marketing, preferably in automotive, travel, or rental services, is beneficial.Familiarity with tools such as Google Analytics, Meta Business Suite, and email marketing platforms is an advantage.Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.Ability to work on-site in Sahibzada Ajit Singh Nagar and manage multiple campaigns with attention to detail.