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Digital Marketing Specialist

ReapDigital · Colombo, Western Province, Sri Lanka

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We need an excellent Digital Marketing SpecialistAs a member of our digital marketing team, you will be at the forefront of ReapDigital’s global expansion and play a critical role in helping our customers succeed. Our Digital Marketing Specialists are critical to our customers' success and will be required to work independently as well as with a variety of cross-functional teams to achieve common goals.

What You’ll Do

Maintain an in-depth understanding of clients' goals business requirements, products, and marketsRun multi-channel campaign strategies across Meta, Google Ads, TikTok, LinkedIn, etc.Use tools like Google Analytics, Google Tag Manager, and other data platforms to gather insights and assess campaign performanceUse A/B testing and user journey tracking to optimize user experience and maximize conversionsWork cross-functionally with internal and external teams to develop and implement digital marketing strategiesConduct regular reviews of clients’ and their competitors’ online presence and activitiesProduce reports on marketing and performance metrics and present them to clients,Manage and optimize SEO strategies to improve organic search rankings and increase trafficExperiment with new tools and techniques to provide innovative experiences to clients,Stay on top of the latest digital marketing trends and provide ideas on how these could be used to benefit clients.What You’ll Need:Bachelor's Degree or Professional Qualification in Marketing, Business Management, or a related field,3-4 years of experience in a similar role - experience in a digital marketing agency would be an added advantage,Relentless problem-solving skills and the ability to assess and resolve complex challenges for a variety of client needs,Strong analytical skills: You can break down a complex problem into smaller pieces, present and communicate it clearly,In-depth knowledge of digital marketing & related technologies - web analytics and social media,Ability to handle and prioritise multiple tasks while maintaining attention to detail,Ability to create professional-quality reports,Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to clients effectively, Able to work across multiple projects in a fast-paced, self-driven environment under tight deadlines.