Digital Marketing Specialist

Company Description Star Sign pvt.ltd develops IT products and solutions designed to be the partner of choice for clients seeking high-end application lifecycle management, custom application development, package deployment, and product development services at sustainable prices. The company supports organizations with complex business integration needs, ensuring that different systems and processes work together seamlessly. Star Sign pvt.ltd has helped clients advance their internet development initiatives, improve applications management, and deliver successful product development programs. The team focuses on quality, reliability, and long-term value for clients, offering opportunities for professionals to work on diverse, impactful technology projects. Applicants can expect a collaborative environment that values technical excellence and practical innovation.Role Description The Digital Marketing Specialist is a full-time, on-site role based in Darbhanga. This role is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to increase brand awareness, generate leads, and support product launches. Day-to-day tasks include managing social media platforms, overseeing online marketing activities, monitoring web analytics, and creating performance reports. The specialist will collaborate with product, sales, and design teams to ensure consistent messaging, develop targeted content, and refine campaign strategies based on data insights. The role also involves staying up to date with industry trends, tools, and best practices to continuously improve digital marketing performance.Qualifications Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and execution.Candidates should possess skills in Social Media Marketing for managing and growing brand presence across key platforms.Candidates should possess skills in Web Analytics for tracking performance, interpreting data, and optimizing campaigns.Candidates should possess excellent Communication skills for clear messaging, cross-functional collaboration, and reporting.Additional qualifications such as familiarity with SEO/SEM, email marketing tools, and content management systems are beneficial.Relevant experience in digital marketing roles and a bachelor’s degree in Marketing, Business, Communications, or a related field are preferred.Ability to work on-site in Darbhanga, manage multiple projects, and adapt to a fast-paced, technology-focused environment.