Digital Marketing Specialist

Company Description Precision Industries, based in Dubai, United Arab Emirates, is a trusted provider of custom diesel generators and industrial backup power solutions across the Middle East and Africa. The company delivers power systems ranging from 5 kVA to 3500 kVA for sectors such as oil and gas, construction, manufacturing, rental power, residential, and renewable energy projects. Precision Industries integrates globally recognized engines and alternators, including Cummins, Perkins, Mitsubishi, Yuchai, Stamford, and Leroy Somer, to ensure reliable and high-performance solutions. With a focus on durable performance in harsh environments, competitive pricing, and strong after-sales support, the company emphasizes customer-focused service and expert consultation. Its vision is to lead innovation in sustainable, reliable power that supports communities and industries across the MEA region.Role Description We are seeking a motivated Digital Marketing Specialist to grow our online presence, generate B2B leads, and deliver consistent brand messaging across local and international markets.Key ResponsibilitiesPlan, create, and publish content across LinkedIn, Instagram, Facebook, and other relevant platformsManage the Group's websites, including SEO and on-page optimizationRun and optimize paid campaigns (Google Ads, LinkedIn Ads, Meta Ads) within approved budgetsDrive B2B lead generation in coordination with the Sales teamProduce brochures, datasheets, email campaigns, and newslettersTrack performance through Google Analytics and platform insights, and report recommendationsSupport exhibitions, product launches, and corporate events with digital promotionMonitor competitor activity and trends in the power generation sectorRequirementsBachelor's degree in Marketing, Business, Communications, or a related field; graduates of UAE universities are preferred1–2 years of digital marketing experience; fresh graduates with relevant internships or a strong portfolio will be consideredWorking knowledge of social media management, SEO/SEM, and Google AnalyticsProficiency in Canva or Adobe Creative SuiteExcellent written and spoken English; Arabic is an advantageOrganized and creative, with the ability to manage multiple prioritiesValid UAE driving licence (mandatory)PreferredFamiliarity with the UAE and GCC market and digital landscapeExperience in B2B, industrial, or engineering marketingBasic video editing skillsExposure to CRM or marketing automation toolsWhat We OfferCompetitive salary packageHands-on exposure to international B2B marketsCareer growth within an established, expanding groupHow to Apply Apply via LinkedIn