Digital Marketing Specialist

About RitualsRituals is entering a new phase in the Middle East. Starting in 2026, we are transitioning from a franchise model to a new Joint Venture. This strategic step strengthens our long-term commitment and enables us to further build our omnichannel brand with a strong local presence.Reporting to the Senior E-commerce Manager, you will own the day-to-day performance marketing agenda across the Middle East, turning commercial targets into an efficient acquisition strategy and ensuring strong governance of paid media budgets, agencies, measurement and optimisation across Google, Meta and other relevant channels.Your RoleOwn paid media planning and execution across markets, primarily Google and Meta, aligned with commercial targets, campaign priorities and market opportunities.Translate sales and customer acquisition objectives into channel budgets, forecasts, KPI targets and optimisation plans.Manage the performance media agency and/or platform partners, setting clear briefs, priorities, deliverables and performance expectations.Monitor performance daily/weekly across ROAS, MER, CAC/CPA, revenue, conversion, traffic quality and funnel metrics; proactively recommend budget and campaign changes.Own budget pacing and allocation by market, channel, campaign and funnel stage, ensuring spend remains within approved budgets.Develop a full-funnel acquisition approach covering prospecting, retargeting, brand/non-brand search, shopping/performance formats and testing opportunities.Partner with the E-commerce team on landing pages, product priorities, promotions, stock availability and conversion opportunities to improve media efficiency.Drive structured testing across audiences, creatives, bidding, feeds, landing pages and new channels, with clear hypotheses and learnings.Ensure robust tracking and measurement in partnership with Analytics/IT/agency teams, escalating gaps in tagging, attribution or data quality.Produce concise recurring performance reporting, explaining not only what changed but why, and what actions should follow.What You’ll BringQualifications & Skills Bachelor's degree in Business Administration, Ecommerce or a related discipline.4–6+ years of hands-on performance marketing experience, ideally in e-commerce/retail.Strong practical knowledge of Google Ads and Meta Ads; experience with feed-based commerce campaigns is highly desirable.Proven experience managing meaningful media budgets and delivering against ROAS/CAC/revenue targets.Strong analytical skills and confidence with GA4, platform reporting and Excel/dashboard tools.Experience managing agencies and challenging recommendations with data.Commercial, proactive and comfortable operating across multiple markets with limited supervision.Indicative Success MeasuresRevenue and ROAS / MER against agreed targetsCAC/CPA and acquisition efficiencyBudget pacing and forecast accuracyTraffic quality and contribution to conversionTesting velocity, learning agenda and measurable incremental improvementsRole PositioningThis is intended as a strong individual-contributor role with meaningful ownership and autonomy. The role is not expected to carry direct reports initially.“We’re not here to sell you beauty; we are here to make you feel good.”Raymond Cloosterman, CEO Rituals