Digital Marketing Specialist

Digital Marketing

Location: MumbaiFunction: Marketing / Corporate CommunicationsIndustry: BFSI / Financial ServicesExperience: 3+ Years | BFSI Experience MandatoryAbout the RoleWe are looking for a Digital Marketing professional with 3+ years of relevant BFSI experience to strengthen our digital presence and enhance brand visibility across social media, search and other digital platforms.The role will be responsible for developing and executing digital marketing initiatives across Social Media, Content Strategy, SEO/SEM and Digital Analytics, with a strong focus on building brand awareness, driving audience engagement and creating a consistent digital identity.Key ResponsibilitiesDigital Marketing StrategyDevelop and execute digital marketing strategies aligned with business and brand objectives.Plan and manage digital campaigns across social media, search engines and owned digital platforms.Identify emerging digital trends, platforms and opportunities relevant to the BFSI sector.Manage the digital marketing calendar and ensure timely execution of campaigns and initiatives.Social Media ManagementDevelop and manage social media strategy across LinkedIn, Instagram, YouTube and other relevant platforms.Manage the organization's social media presence and strengthen brand visibility.Plan content calendars and campaigns to increase reach, engagement and audience growth.Monitor social media trends, industry conversations and competitor activity.Collaborate with internal teams to create content around business achievements, leadership, corporate initiatives and events.Content StrategyDevelop and execute a structured content strategy aligned with brand positioning.Plan and manage content for social media, website, blogs, articles and other digital platforms.Develop content themes around financial markets, business developments, leadership, corporate initiatives and employer branding.Work with internal stakeholders and creative agencies to develop high-quality digital content.Ensure consistency in brand messaging, tone and visual identity.SEO & SEMDevelop and implement SEO strategies to improve organic search visibility.Conduct keyword research and optimize website content, blogs, landing pages and other digital assets.Monitor keyword rankings, organic traffic and search performance.Plan and execute SEM initiatives to improve search visibility and relevant website traffic.Stay updated with search engine algorithms and evolving SEO/SEM practices.Digital AnalyticsMonitor and analyze digital performance across social media, website and search channels.Track metrics including reach, engagement, website traffic, audience growth, search visibility and conversions.Prepare regular digital performance reports and dashboards for management.Analyze audience behaviour and campaign performance to identify actionable insights.Use data to continuously improve digital campaigns and content strategy.Brand & Corporate CommunicationStrengthen the organization's digital brand presence across relevant platforms.Ensure consistent brand communication across all digital touchpoints.Support corporate branding, leadership communication and employer branding initiatives.Coordinate with creative and digital agencies for campaign execution.Ensure all digital communication follows established brand guidelines.Required Skills & Experience3+ years of experience in Digital Marketing, with mandatory experience in BFSI / Financial Services.Strong hands-on experience in Social Media, SEO/SEM, Content Strategy and Digital Analytics.Experience managing corporate social media channels, particularly LinkedIn.Working knowledge of GA4, Google Search Console and social media analytics tools.Strong understanding of digital marketing trends and audience behaviour.Excellent communication and content development skills.Strong analytical, project management and stakeholder management capabilities.Ability to manage multiple digital initiatives simultaneously.Experience with financial services, investment banking, asset management, broking, wealth management, fintech or related BFSI businesses will be preferred.QualificationBachelor's/Master's degree in Marketing, Digital Marketing, Communications, Mass Communication, Business Administration or a related discipline.Key Areas of OwnershipDigital Marketing Strategy | Social Media | Content Strategy | SEO/SEM | Digital Analytics