Digital Marketing Specialist

Digital Marketing Specialist | Reef GroupPosition Title: Digital Marketing Specialist

Location: Riyadh, Saudi ArabiaJob Type: Full-TimeAbout the RoleReef Group is seeking a performance-driven and digitally focused Digital Marketing Specialist to support the planning, execution, and optimization of digital marketing activities across the Group’s brands and online channels.The role will be responsible for managing digital campaigns, monitoring performance, supporting paid media activities, analyzing customer acquisition and conversion results, and helping improve overall digital marketing effectiveness.The ideal candidate should have strong hands-on experience in digital advertising, campaign optimization, analytics, and performance reporting, with a good understanding of e-commerce, customer behavior, and digital growth.Key ResponsibilitiesPlan, execute, and optimize digital marketing campaigns across relevant platforms.Manage paid media activities across channels such as Meta, Google, TikTok, Snapchat, and other digital platforms.Monitor campaign performance, budgets, reach, engagement, traffic, conversions, and ROI.Analyze digital marketing data and provide actionable recommendations to improve performance.Support customer acquisition, retargeting, conversion, and digital growth initiatives.Coordinate with Content, Creative, Social Media, E-commerce, Brand, and Marketing teams.Support product launches, promotions, seasonal campaigns, and digital activations.Monitor website and e-commerce traffic, customer journeys, and campaign attribution.Conduct competitor benchmarking and monitor digital marketing trends.Support SEO, SEM, paid search, display, and performance marketing activities.Prepare regular digital marketing reports, dashboards, and performance updates.Track key KPIs such as CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.Support A/B testing and campaign experimentation to improve results.Ensure campaigns are implemented according to brand guidelines and business objectives.Stay updated on digital platforms, advertising tools, algorithm changes, and industry trends.Required QualificationsBachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.2–4 years of relevant experience in Digital Marketing, Performance Marketing, Paid Media, or a related area.Hands-on experience with digital advertising platforms such as Meta Ads Manager, Google Ads, TikTok Ads, Snapchat Ads, or similar platforms.Strong understanding of digital campaign performance, optimization, and analytics.Experience with Google Analytics or similar analytics platforms.Good knowledge of SEO, SEM, paid media, retargeting, and conversion optimization.Experience within retail, beauty, fragrance, fashion, FMCG, e-commerce, consumer goods, or agency environments is highly preferred.Strong analytical and reporting skills.Good understanding of e-commerce and customer acquisition.Ability to manage multiple campaigns and priorities in a fast-paced environment.Strong Arabic and English communication skills.Experience using AI tools to support campaign planning, analysis, content, or optimization is an advantage.Why Join Us?Join Reef Group during an exciting stage of regional and international growth.

As a Digital Marketing Specialist, you will play a key role in strengthening digital performance, supporting customer acquisition, and driving measurable growth across our brands and online channels.