Digital Marketing Specialist

Company Description Kayma Tech is a growing technology company that builds innovative mobile applications designed to help businesses grow and strengthen customer connections. The team focuses on practical, user-cantered solutions that address real-world business challenges. Kayma Tech values creativity, experimentation, and staying current with emerging technologies and digital trends. Team members are encouraged to share ideas, collaborate, and help shape products that respond to the fast-changing tech landscape.About the RoleWe are looking for a creative and result-driven Digital Marketing Executive to join our team. The ideal candidate should have 1–4 years of experience in planning and executing digital marketing campaigns across multiple channels. Candidates with experience in healthcare, media, events, IT, or other service-based industries will have an added advantage.Key ResponsibilitiesPlan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.Manage SEO, SEM, social media marketing, email marketing, and content marketing initiatives.Monitor website traffic, campaign performance, and prepare performance reports using tools like Google Analytics.Create and manage engaging content for social media, blogs, and marketing campaigns.Coordinate with designers, content writers, and other teams to execute marketing strategies.Conduct keyword research, competitor analysis, and market research.Manage paid advertising campaigns and optimize them for better ROI.Stay updated with the latest digital marketing trends, tools, and best practices.Requirements1–4 years of experience in Digital Marketing.Good knowledge of SEO, Google Ads, Meta Ads, Social Media Marketing, Email Marketing, and Google Analytics.Hands-on experience with marketing tools such as Google Search Console, Google Tag Manager, Canva, or similar platforms.Strong analytical and communication skills.Ability to manage multiple campaigns and meet deadlines.Creative mindset with a passion for digital trends and content creation.Preferred QualificationsExperience in Healthcare, Media, Events, IT, or other service-based companies will be considered a strong advantage.Certifications in Google Ads, Google Analytics, or Meta Blueprint are a plus.