Digital Marketing Specialist

Company Description Influence Branding & Digital is a brand and digital agency focused on helping organizations clarify and express the heart of their business, vision, and purpose. The team builds brands with a strong emotional core so they can connect authentically with the audiences that matter most. Through meaningful storytelling, the agency translates complex ideas into clear, engaging narratives. Influence Branding & Digital collaborates with leading partners to deliver globally informed strategies that resonate in local markets, offering applicants exposure to diverse, high-impact projects.Role Description The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital campaigns across social media, search, and other online channels. Day-to-day tasks include managing social media calendars, monitoring performance metrics, analyzing web analytics, and adjusting campaigns to improve reach and engagement. The role involves coordinating with content, design, and account teams to ensure brand consistency and effective storytelling in all digital touchpoints. This is a full-time, on-site role based in Riyadh, Saudi Arabia, requiring close collaboration with internal teams and clients to support brand and marketing objectives.Qualifications

Key Responsibilities

• Supervise content publishing and digital marketing campaigns across various digital platforms. * Manage and oversee paid digital advertising, including Social Ads and Search Ads. * Optimize digital content to maximize reach and engagement. * Lead, supervise, and develop the publishing and digital marketing team, including managing publishing permissions. * Ensure strict adherence to timelines and manage content approvals before publishing. * Manage the website, oversee SEO strategies, and drive content marketing initiatives. * Monitor platform performance, analyze data, and extract actionable recommendations.Expected Outcomes & Deliverables:* Successfully executed digital marketing campaigns and optimized digital ads. * Consistent content publishing aligned with an approved and updated calendar. * Comprehensive periodic digital performance reports and KPI tracking dashboards. * Improved search engine results and enhanced digital content. * Continuous improvement recommendations based on thorough data analysis.