Digital Marketing Specialist

Digital Marketing SpecialistLead Generation / Google Ads / Meta Ads / WordPress / SEO / Campaign Management$90,000 - $100,000 + superSydney CBD office - five days on-siteOwn campaigns that generate qualified leads and booked appointmentsIT industry experience is welcome, but a strong interest in technology is enoughContact Liam at liam.harvey@searchability.com.au / 0480 546 593WHO ARE WE?We’re partnering with an IT services business looking for a hands-on Marketing Specialist to help drive its next stage of growth. This is an opportunity to take ownership of marketing activity, combining strategic thinking with practical execution across digital campaigns, website optimisation and events.WHAT WILL YOU BE DOING?You’ll build and manage lead generation campaigns that turn interest into enquiries and booked appointments. From running Google Ads and Meta campaigns to creating WordPress landing pages, you’ll test, track and refine activity to improve performance. You’ll also refresh website content and branding, strengthen visibility through SEO and Answer Engine Optimisation (AEO), and support lead nurturing and marketing automation. Alongside digital activity, you’ll organise conferences, roundtables, workshops and client events, driving registrations and attendance.Working with technology vendors and distributors, you’ll explore opportunities to secure marketing development funding for campaigns and events.WE NEED YOU TO HAVE:Proven experience managing lead generation campaigns and delivering measurable resultsHands-on Google Ads and Meta Ads experienceStrong WordPress skills, including website updates and landing page creationPractical SEO knowledge and an understanding of AEOConfidence analysing results and improving lead quality and conversionStrong organisation and communication skillsAn interest in IT and the ability to turn technical information into engaging marketingIT’S NICE TO HAVE:GoHighLevel or similar marketing automation experienceB2B marketing and event management experienceExperience working with technology vendors or securing marketing development fundsPrevious experience within an MSP, systems integrator or IT services businessTO BE CONSIDERED…Please apply through this advert or email your CV to liam.harvey@searchability.com.au. You can also call Liam on 0480 546 593 for more information.KEY SKILLS:Marketing Specialist / Lead Generation / Google Ads / Meta Ads / WordPress / SEO / AEO / GoHighLevel / B2B Marketing / Events / Digital Campaigns