Digital Marketing Specialist

Why Gantrex? Because we are the global leader in the manufacture, distribution, installation, and maintenance of industrial and port rail systems. Our products are used in a wide variety of industrial applications and end markets, including ports (port crane services), shipyards, steel mills, aluminum foundries, rail depots, and heavy industry. Our group’s reputation is recognized by our customers, partners, and supply chain worldwide.An industry leader, but above all a company and group on a human scale (approximately 500 employees worldwide), founded in Nivelles in 1971, with an international DNA, guided by three pillars: technological leadership through continuous product development—in which Gantrex invests heavily year after year—a strong local presence with highly qualified staff who work closely with our customers, and superior products and services to ensure customer satisfaction. Learn moreWe are seeking a data-driven and detail-oriented Digital Marketing Specialist to join our global Marketing team. This role will focus on analyzing Digital Marketing performance, CRM data, and customer behavior across all our digital channels to drive actionable insights. The function bridges Marketing strategy and data analytics to drive measurable business growth.

Key Responsibilities

Digital Tools AnalyticsAnalyze performance metrics and utilization of digital channelsMonitor and report on KPIs such as traffic, conversion rates, user engagementBuild and maintain dashboards and automated reporting frameworks on PowerBIProvide insights and optimization recommendations to improve conversion rates and engagementTrack user journey behavior by user segment, analyzing trends and recognizing potential lead opportunities from existing dataMaintaining databases from all digital channelsCRM AnalyticsAnalyze CRM data to evaluate lead quality, conversion rates, segmentation effectiveness, lifecycle performance, and customer retentionDevelop audience segmentation strategies based on behavior and performance trendsDrive customer segment analysis for digital portal content and engagement trackingApply smart use of AI and build customized AI agents for CRM report feeding and analysis extractionDigital Customer Portal Customer TrackingTrack and analyze user behavior within and across digital portal modulesIdentify friction points in the customer journeyDevelop monthly performance dashboards for every sales regionProvide insights to enhance UX, personalization, and engagement strategiesFocus on conversion rate optimization, tracking conversionManage Digital Customer Portal access and user analysisYou are our new colleague if ...You're an agile team player, you have a strong analytical mind, digital and AI savvy, with excellent communication skills, proactive, curious and open minded, customer centric mindsetYou have a degree in Business Administration, Business Engineering, Economics, Marketing or Communication university degree background (BS)You have 2+ years experience in Marketing analytics, digital performance analysis. Work experience in international Sales & Marketing environment or COM agency. Knowledge of customer journey mappingIT: MS office - especially excel and ppt, CRM platforms, Comfortable with PowerBIYou are fluent in English, any other language is an assetWhat we have to offer...An exciting job, both technically and on a personal levelOn-the-job training with our team, as well as the opportunity to learn our tradesA competitive compensation package & 30 days of vacation per year