Digital Marketing Specialist

Plan, execute, monitor, and optimize digital marketing campaigns across paid and organic channels to drive qualified traffic, online sales, customer acquisition, and retention. The role manages digital marketing budgets, monitors campaign performance, and continuously optimizes spend based on return and business objectives.ResponsibilitiesPlan and execute paid digital campaigns across Google, Meta, Snapchat, TikTok, and other relevant channels.Manage and monitor the approved digital marketing budget.Track campaign performance including spend, traffic, orders, CPA/CPO, ROAS, and revenue.Optimize campaigns regularly based on performance and business objectives.Manage SEO activities to improve organic traffic and product visibility.Coordinate with the E-Commerce and Creative teams on campaign assets and landing pages.Monitor customer acquisition and campaign conversion performance.Conduct campaign and audience analysis to identify growth opportunities.Prepare weekly and monthly digital marketing performance reports.Ensure proper campaign tracking, tagging, and attribution.Ensure marketing spend is aligned with sales and profitability objectives.KPIs: Sales achievement, ROAS, Cost per order/acquisition, Marketing spend vs. budget, Traffic, Conversion rate, new customers, Organic traffic growth, Campaign ROIQualificationsBachelor's degree in marketing, Digital Marketing, Business, or a related fieldGoogle Ads, Meta, SEO, or other digital marketing certifications. (Preferred)2–3 years in digital marketing, performance marketing, or e-commerce.Google Ads, Meta Ads, Snapchat, TikTok, SEO, Google Analytics/GA4, campaign management, budget management, performance analysis, Excel, reporting, optimization, communication, and analytical skills.Strong understanding of digital advertising platforms, campaign tracking, attribution, SEO, audience targeting, performance marketing KPIs, and digital analytics.