Digital Marketing Specialist

1. POSITION OVERVIEWThe Digital Marketing Specialist is responsible for developing, implementing, managing, and continuously optimizing EVA Interiors' digital marketing activities across all relevant platforms.The role is focused on enhancing EVA Interiors' positioning as a premium luxury interior design and fit-out company, increasing brand awareness, strengthening search engine visibility, expanding social media engagement, generating high-quality business leads, and improving digital marketing return on investment.The position requires strong hands-on expertise in social media management, search engine optimization (SEO), search engine marketing (SEM), performance advertising, content marketing, website optimization, conversion tracking, and digital analytics.The successful candidate must combine creative thinking with technical marketing capabilities, ensuring every digital initiative contributes to brand development, audience engagement, qualified inquiries, and sustainable commercial growth.2. KEY RESPONSIBILITIESA. Social Media Strategy, Management & GrowthSocial Media Strategy & Platform ManagementDevelop and execute a comprehensive social media strategy aligned with EVA Interiors' marketing objectives, luxury positioning, and commercial priorities.Manage the company's presence across Instagram, Facebook, LinkedIn, Pinterest, TikTok, YouTube, and emerging platforms relevant to the target audience.Develop platform-specific strategies, recognizing differences in audience behavior, creative formats, advertising opportunities, and engagement patterns.Build monthly and quarterly social media calendars incorporating project showcases, design inspiration, behind-the-scenes content, educational features, video campaigns, and corporate branding.Establish consistent publishing schedules, content categories, brand messaging, and visual standards.Optimize social media profiles, descriptions, keywords, highlights, calls to action, and profile navigation to improve discoverability and conversion.Identify growth opportunities based on platform analytics, audience insights, competitor performance, and emerging content trends.Content Development & Creative ExecutionConceptualize and develop engaging social media content that reflects EVA's luxury design expertise, architectural detailing, craftsmanship, and completed projects.Plan and coordinate professional photography, videography, reels, walkthrough videos, project transformations, and creative storytelling campaigns.Develop compelling captions, headlines, hooks, calls to action, and content narratives tailored to specific audiences and platforms.Create content series that communicate EVA Interiors' services, design philosophy, project capabilities, and differentiation.Coordinate with designers, relationship managers, project teams, and external content creators to obtain relevant and accurate project information.Develop short-form video strategies, including Instagram Reels, TikTok content, YouTube Shorts, and other high-engagement formats.Ensure visual materials maintain premium production standards and are consistent with the company's luxury brand identity.Monitor content performance and refine creative direction using engagement, reach, watch-time, saves, shares, and conversion data.Audience Engagement & Community ManagementMonitor and manage comments, messages, mentions, reviews, and social media interactions.Ensure inquiries are acknowledged and routed to the appropriate team within agreed response timelines.Engage with relevant audiences, luxury property communities, architectural platforms, interior design publications, and industry partners.Identify potential collaborations with relevant creators, luxury lifestyle platforms, real estate partners, and design-focused publications.Maintain a professional and consistent brand voice across all online interactions.Monitor brand sentiment and escalate reputational issues when necessary.Social Media Analytics & OptimizationTrack follower quality and growth, audience demographics, reach, impressions, engagement rates, profile visits, website clicks, and social-generated inquiries.Analyze performance by content format, campaign type, audience segment, and publishing schedule.Conduct competitor benchmarking and identify opportunities to improve the company's positioning and visibility.Develop monthly social media performance reports with clear recommendations for improvement.B. Search Engine Optimization (SEO) – Organic Growth & VisibilitySEO Strategy & Keyword ResearchDevelop and implement a structured SEO strategy to improve EVA Interiors' organic search visibility and attract relevant luxury interior design clients.Conduct comprehensive keyword research covering luxury interior design, villa interiors, residential fit-out, luxury renovation, bespoke interiors, and related high-intent searches.Develop keyword strategies based on search intent, competition, ranking opportunities, geographical relevance, and commercial value.Conduct SEO competitor analysis and identify content gaps, ranking opportunities, and relevant search trends.Establish keyword mapping for the website's main pages, service pages, location pages, projects, and editorial content.Conduct systematic A/B testing to improve campaign performance and reduce inefficient advertising expenditure.Coordinate campaign tracking with the CRM and commercial teams to evaluate lead quality and downstream outcomes.C. Paid Social Media Advertising & Performance MarketingDevelop and execute paid campaigns using Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and other relevant advertising systems.Create audience strategies targeting luxury residential clients, high-net-worth audiences, property owners, and other commercially relevant segments.Develop campaign objectives covering brand awareness, engagement, website traffic, lead generation, and conversion.Manage campaign funnels incorporating prospecting, retargeting, and lead nurturing.Coordinate advertising creatives, including static visuals, carousel campaigns, premium video advertisements, and lead generation forms.Test audience segments, advertising messages, placements, creative formats, and campaign structures.Monitor campaign spend, frequency, conversion quality, cost per lead, and return on marketing investment.Identify underperforming campaigns and implement corrective actions in a timely manner.Establish clear performance reporting and ensure advertising activity remains within approved budgets.D. Website Management, User Experience & Conversion Rate OptimizationMaintain the accuracy, relevance, and presentation quality of EVA Interiors' website content.Coordinate updates to completed project portfolios, service offerings, company profiles, contact information, and marketing landing pages.Ensure the website provides an intuitive, professional, and visually premium experience consistent with luxury client expectations.Analyze visitor behavior, traffic sources, user journeys, engagement, and conversion performance.Identify opportunities to improve inquiry forms, contact channels, calls to action, page structure, and landing page effectiveness.Coordinate mobile responsiveness, navigation improvements, page speed enhancements, and website usability upgrades.Conduct landing page testing and evaluate opportunities to improve conversion rates.Ensure website inquiries and tracking integrations are functioning correctly.Coordinate with developers and external partners to implement agreed website improvements.E. Digital Content Marketing & Brand StorytellingDevelop integrated digital content plans supporting brand awareness, search visibility, social media engagement, and lead generation.Collaborate with the design and project teams to produce detailed project stories, before-and-after transformations, material highlights, and design features.Develop editorial content communicating EVA Interiors' expertise in luxury residential interior design, bespoke solutions, craftsmanship, and fit-out execution.Support digital campaigns for new projects, significant milestones, company initiatives, and other approved marketing activities.Prepare creative briefs for graphic designers, photographers, videographers, and external agencies.Ensure marketing content is original, accurate, commercially relevant, and consistent with the company's brand guidelines.Repurpose high-performing content across appropriate platforms while adapting it to each channel.Maintain organized digital asset libraries and approved content archives.F. CRM Integration, Lead Management & Marketing AutomationCoordinate the integration of digital marketing platforms with the company's approved CRM and lead management processes.Ensure leads originating from advertisements, social media, website forms, and other digital channels are accurately captured and attributed.Work with relationship managers and the commercial team to monitor lead qualification, response times, and progression through the sales funnel.Support the development of appropriate automated lead acknowledgments, notification workflows, and follow-up processes.Monitor lead generation performance by channel, campaign, geographical location, and customer segment.Analyze lead rejection reasons and collaborate with relevant stakeholders to improve targeting and acquisition quality.Maintain accurate reporting on marketing-generated opportunities, with revenue attribution assessed using agreed internal definitions.Identify opportunities to improve marketing processes through digital automation and AI-supported tools.G. Digital Analytics, Dashboards & Performance ReportingDevelop and maintain digital marketing dashboards covering all major channels and campaign activities.Utilize Google Analytics 4, Google Search Console, Meta Ads Manager, Google Ads, Looker Studio, and other relevant platforms.Ensure campaign links, UTM parameters, tracking events, and conversion measurement are implemented consistently.Monitor lead sources, marketing-qualified leads, advertising expenditure, conversion rates, and cost efficiency.Prepare weekly performance summaries highlighting achievements, challenges, budget consumption, and immediate corrective actions.Prepare detailed monthly performance reports with comparisons against approved KPIs.Evaluate month-on-month and quarter-on-quarter performance to identify improvement opportunities.Present clear, data-driven recommendations to the Marketing Manager.Maintain data accuracy and ensure that performance reporting distinguishes genuine qualified inquiries from general engagement or unqualified leads.H. Market Intelligence, Innovation & Continuous ImprovementMonitor digital marketing developments, search engine changes, social platform trends, and relevant industry developments.Conduct regular benchmarking against luxury interior design companies, architecture studios, and premium lifestyle brands.Identify emerging opportunities involving AI-assisted content workflows, search visibility, analytics, and digital automation.Recommend improvements to digital tools, software subscriptions, reporting systems, and campaign management processes.Explore relevant developments in AI-powered search and answer engines, ensuring EVA's website content is structured, accurate, useful, and discoverable.Maintain current knowledge of digital advertising practices, platform requirements, and relevant UAE privacy and advertising obligations.3. QUALIFICATIONS & PROFESSIONAL EXPERIENCEEducational QualificationsBachelor's degree in Digital Marketing, Marketing, Communications, Business Administration, or a related field.Google Ads, Google Analytics, Meta Blueprint, or relevant professional certifications are preferred.Professional ExperienceMinimum 4–6 years of hands-on digital marketing experience, including social media management, technical and on-page SEO, paid advertising, and digital analytics.Demonstrated success in executing organic growth strategies and managing measurable paid advertising campaigns.Proven ability to improve search visibility, website traffic quality, digital engagement, and lead generation performance.Experience in luxury interior design, architecture, real estate, fit-out, high-end hospitality, or premium service businesses is strongly preferred.Prior experience managing digital marketing activities for UAE-based audiences is highly desirable.Experience coordinating website developers, content creators, and marketing agencies is an advantage.4. REQUIRED TECHNICAL EXPERTISESocial Media & AdvertisingMeta Business Suite and Meta Ads ManagerInstagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTubeGoogle Ads and Google Keyword PlannerLinkedIn Campaign ManagerSocial media publishing and analytics platformsSEO & Website OptimizationGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerOn-page SEO, technical SEO, local SEO, and keyword researchWebsite conversion optimization and landing page managementCore Web Vitals and website performance monitoringAnalytics & AutomationMicrosoft Excel and marketing dashboardsCRM and lead management systemsConversion tracking and UTM campaign attributionMarketing workflow automationAI-assisted marketing and content optimization toolsContent & CreativeCanva and/or Adobe Creative CloudVideo editing and short-form content toolsDigital copywriting and content planningCreative briefing and content quality control5. BEHAVIORAL COMPETENCIESStrong creativity combined with commercial and analytical thinking.Excellent understanding of premium brands and luxury customer expectations.High attention to visual quality, content accuracy, and brand consistency.Ability to manage multiple campaigns and priorities independently.Strong organizational skills and ability to meet strict deadlines.Effective communication and cross-functional collaboration.Proactive problem-solving and continuous improvement mindset.Strong ownership of digital marketing performance and results.Ability to interpret data and turn insights into measurable improvements.Willingness to remain updated on emerging technologies and marketing trends.