Digital Marketing Specialist

Key Responsibilities

Create and manage high-quality content for blogs, websites, social media, email campaigns and marketing materials to increase brand awareness, engage target audiences, and generate qualified leads.Develop SEO strategies through keyword research, on-page optimization, content planning and competitor analysis to improve search rankings, increase organic traffic and support business growth.Plan, execute and optimize paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and other digital platforms to drive targeted traffic, generate leads, and achieve marketing and sales objectives.Manage social media marketing activities by creating content calendars, analyzing audience behavior, improving engagement and building brand presence across relevant platforms.Develop and optimize landing pages, email marketing campaigns and conversion funnels to nurture prospects, improve customer journeys and increase course enrollment rates.Monitor and analyze campaign performance using analytics tools, track key metrics such as traffic, leads, conversion rates and ROI, and apply data-driven improvements to maximize marketing effectiveness.

Job Requirements

EducationBachelor’s degree in Marketing, Business, Communications, or a related field.Experience3+ years of digital marketing experience, preferably in EdTech, e-learning, or online education platforms, with a proven track record of driving course sales or lead generation.Technical SkillsSEO, social media marketing (Facebook, Instagram, LinkedIn), email marketing, paid advertising (Google Ads, Facebook Ads), analytics tools (Google Analytics, Hotjar, or similar), landing page creation, A/B testing, CRM tools.Core Job KnowledgeCampaign planning and execution, market research, competitor analysis, performance tracking and reporting, content collaboration, ROI optimization, conversion-driven marketing strategies.Industry Domain KnowledgeEdTech, online courses, e-learning marketing trends, Bangladesh digital marketing landscape.Soft SkillsAnalyticalCollaborationCommunicationCreativityStrategic ThinkingEmployment Benefits & Other Details:Job Location: Shyamoli, Dhaka.Mobile Bill, Subsidized Lunch, Weekend: 02 Days, Fri & Sat.Salary Review: Yearly.Festival Bonus: 02 (Yearly).Office Time: 10 am – 7 pm.Salary Range: 40,000 Tk.