Digital Marketing Specialist

Company Description RAMS Digital is building a Physical Operations Intelligence System for warehouses, using a Digital Twin-led platform to monitor racks, material handling equipment, pallets and people. RAMS Digital turns real-world warehouse activity into structured, actionable insight, closing a critical gap left by traditional WMS, ERP, and CCTV systems. Its hybrid approach keeps humans in control while enabling future autonomy, helping operations optimize task allocation, reduce empty travel, and lower safety incidents.Role Description The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate qualified leads and support customer acquisition for RAMS Digital. This full-time, on-site role is based in Pune City and involves managing Paid Ads across all channels, coordinating online marketing initiatives and collaborating with internal teams to develop compelling content aligned with company messaging. Day-to-day activities include monitoring campaign performance, analyzing web traffic and engagement metrics, preparing performance reports, and recommending improvements based on data-driven insights. The Specialist will also support website updates, email campaigns, and digital assets to ensure consistent, high-impact communication across all online touch points.QualificationsCandidates should possess skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.Candidates should possess skills in Web Analytics, with the ability to interpret data, track KPIs and optimize campaigns based on performance insights.Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate across teams.Experience with B2B or industrial technology marketing, especially in logistics or warehousing, is beneficial.Familiarity with marketing automation tools, CRM platforms and basic SEO principles is an advantage.Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.Ability to work on-site in Pune City, manage multiple projects, and adapt to a fast-paced, data-focused environment.Experience: 1 to 3 yearsInterested peeps, send your resumes to hr@rams.digital with the subject line: " Digital Marketing Specialist_Your Name"