Digital Marketing Specialist

Full-Time Digital Marketing Specialist – Charlotte, NCTurn Digital Activity Into Real Results.A successful digital campaign takes more than posting content or sending emails. It requires understanding audiences, testing ideas, tracking performance, and knowing where to focus next. We’re looking for a Digital Marketing Specialist in Charlotte, NC to support online campaigns, strengthen brand visibility, and help improve how businesses connect with their audiences.You’ll work across digital channels, campaign content, audience research, and performance reporting. This role is suited to someone who enjoys combining creativity with analytical thinking and wants to develop their skills across digital marketing, content strategy, and campaign optimization.Key ResponsibilitiesAssist with planning, launching, and managing digital marketing campaigns.Support social media, email marketing, website content, and other online marketing activities.Create, edit, and organize digital content in line with brand guidelines.Conduct keyword research and assist with search engine optimization (SEO).Support paid advertising campaigns across relevant digital platforms.Monitor website traffic, campaign engagement, conversions, and other performance indicators.Use analytics tools to identify trends and opportunities for improvement.Help prepare campaign reports and communicate performance findings to the wider team.Research target audiences, competitors, and digital marketing trends.Maintain campaign calendars, content schedules, and marketing records.Collaborate with marketing and creative colleagues to coordinate campaign delivery.Assist with website updates and improvements to the online user experience.Test campaign content and messaging to help improve engagement and results.Keep up to date with changes in digital platforms, marketing tools, and industry practices.Skills and QualificationsStrong written and verbal communication skills.Understanding of digital marketing principles and online audience engagement.Familiarity with social media platforms, email marketing, SEO, or paid advertising.Comfortable reviewing data, interpreting basic performance metrics, and preparing reports.Good organizational skills and attention to detail.Comfortable using spreadsheets, presentation software, and standard office applications.Ability to manage multiple projects and meet deadlines.Creative thinking combined with analytical and problem-solving skills.Willingness to learn new marketing tools and adapt to changing campaign priorities.Previous experience in digital marketing, content creation, communications, or campaign coordination is beneficial.Familiarity with Google Analytics, Google Ads, Meta Ads Manager, or similar tools is an advantage.Work DetailsPosition: Full-time Digital Marketing Specialist

Location: Charlotte, NCWork arrangement: Office-basedSchedule: Monday–Friday, during regular business hoursCompensation: Competitive pay based on experienceThe OpportunityAs a Digital Marketing Specialist, you’ll contribute to campaigns that help businesses reach the right audiences, improve online engagement, and measure marketing performance.

You’ll have the opportunity to develop your technical marketing knowledge, strengthen your analytical skills, and gain experience across multiple digital channels.Apply TodayIf you’re looking for a Digital Marketing Specialist position in Charlotte, NC where you can combine creative ideas with data-driven marketing, submit your current resume for consideration. Highlight your digital campaigns, marketing tools, content projects, or experience measuring campaign results.We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.