Digital Marketing Specialist

Digital Marketing & E-Commerce SpecialistMeasurement Methods Technology Company (MMT)📍 Al Khobar, Saudi Arabia — Full-Time | On-SiteCompany DescriptionMeasurement Methods Technology (MMT) specializes in designing and delivering precision measurement devices and advanced technological solutions for a variety of industries. The company focuses on innovation, accuracy, and reliability to support customers in improving their operational performance and decision-making.MMT combines engineering expertise with modern digital tools to create integrated, high-quality products and services. Team members collaborate across disciplines in a technology-driven environment that values problem-solving, continuous learning, and customer-centric thinking.Role DescriptionThis is a full-time, on-site Digital Marketing & E-Commerce Specialist role based in Al Khobar. The specialist will be responsible for improving and managing the company’s complete digital presence, online marketing activities, product positioning, and e-commerce operations for MMT’s precision measurement and industrial technology solutions.The role requires a combination of technical marketing expertise, SEO optimization, e-commerce management, analytical thinking, and understanding of industrial and electronic products. The candidate will work closely with management, sales, and technical teams to improve digital performance, increase brand visibility, and generate qualified leads.Key ResponsibilitiesDigital Marketing & Campaign ManagementPlan, execute, and optimize digital marketing campaigns across multiple channels.Manage and improve company branding and online presence.Handle social media marketing, content scheduling, and audience engagement.Support internal company marketing activities and marketing process improvements.Manage email marketing campaigns and automation workflows.Coordinate with internal departments to align marketing with product positioning and sales objectives.E-Commerce & Website ManagementManage and optimize the company Shopify store.Update products, technical specifications, product images, and datasheets.Improve website structure, navigation, and user experience (UI/UX).Create and optimize landing pages for campaigns and product categories.Maintain website content accuracy and overall digital consistency.Product Research & Technical ContentStudy and understand precision measurement devices and industrial testing equipment.Analyze product datasheets and technical specifications.Write professional technical and marketing-oriented product descriptions.Improve product presentation and digital product positioning.Support technical content creation for industrial and engineering audiences.SEO & Performance OptimizationImplement and manage On-Page SEO and Technical SEO improvements.Conduct keyword research and optimize all website keywords and metadata.Improve website visibility and ranking on search engines.Manage Google Search Console, indexing, and search performance monitoring.Optimize website performance, speed, and technical structure.Analytics & Technical IntegrationConfigure and manage:Google Analytics 4 (GA4)Google Tag ManagerMeta PixelConversion TrackingPerformance monitoring toolsMonitor and analyze website and campaign performance data.Prepare regular performance reports with actionable recommendations.Use data-driven insights to improve marketing effectiveness and lead generation.Market & Competitor AnalysisConduct market research and competitor analysis.Analyze industrial and technology brands within the testing and measurement sector.Monitor competitor keywords, positioning, and digital strategies.Identify opportunities for growth and digital improvement.QualificationsStrong skills in Digital Marketing and Online Marketing with hands-on experience managing integrated campaigns.Experience managing Shopify stores and e-commerce platforms.Strong understanding of SEO, Technical SEO, and website optimization.Proficiency in Social Media Marketing and digital advertising platforms.Experience with Web Analytics tools such as Google Analytics 4 and Google Tag Manager.Excellent communication and content-writing skills.Ability to manage multiple projects and work effectively within an on-site team environment.Strong organizational and analytical skills with attention to detail.Bachelor’s degree in Marketing, Business, Communications, or related field is preferred.Preferred QualificationsExperience in B2B marketing within technology, engineering, industrial, or electronics sectors.Familiarity with precision measurement and testing instruments such as:OscilloscopesMultimetersPower SuppliesCalibration EquipmentNetwork Testing EquipmentUnderstanding of technical datasheets and industrial product specifications is highly preferred.Work EnvironmentFull-time on-site position based in Al Khobar.Collaborative and technology-driven workplace.Opportunity to work with advanced industrial and measurement technologies.