Digital Marketing Specialist

Position: Digital Marketing Specialist

Company: Leaders Center

Location: Amman, Jordan

Employment Type: Full-TimeAbout Leaders Center:Leaders Center is one of Jordan's leading retail organizations, recognized for delivering premium products and exceptional customer experiences across retail, digital, and omnichannel platforms.As we expand our marketing presence, we are seeking a results-driven Digital Marketing Specialist to manage and execute digital marketing activities, focusing on paid advertising, campaign optimization, customer engagement, lead generation, and online sales growth.

Key Responsibilities

Manage digital channels and content calendars in line with the company's marketing strategy and brand identity.Create, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads.Monitor advertising budgets and improve campaign performance and ROAS.Track website traffic, conversions, leads, and online sales.Execute CRM, remarketing, customer segmentation, WhatsApp, SMS, and email marketing campaigns.Monitor campaign performance using GA4 and other analytics tools.Support promotional campaigns, product launches, and seasonal marketing activities.Prepare weekly and monthly performance reports and recommend improvements.

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.2–3 years of hands-on digital marketing experience, preferably in retail or e-commerce.Proven experience independently managing paid advertising campaigns.Strong knowledge of Meta Ads Manager, Google Ads, GA4, and Meta Business Suite.Experience with advertising budgets, ROAS, CPA, CPL, and conversion tracking.Good understanding of CRM, remarketing, and customer retention.Strong Excel, analytical, communication, and organizational skills.Good command of Arabic and English.Relevant Google or Meta certifications are an advantage.Ideal Candidate:The ideal candidate is a hands-on, analytical, and results-oriented professional with the ability to independently manage and optimize digital advertising campaigns, manage budgets, and drive measurable business results. Strong practical experience in Meta Ads, Google Ads, GA4, CRM, remarketing, and e-commerce is highly preferred.