Digital Marketing Specialist, Founder's office

Company Description Updatrr is an AI-first SaaS platform for Shopify merchants, focused on enabling WhatsApp commerce to drive higher conversions and recover lost revenue. The platform helps online stores recover abandoned carts, confirm cash-on-delivery orders, and send order and payment updates in real time. Updatrr also provides AI-powered chatbots, broadcasts, and automation to engage shoppers, streamline communication, and accelerate purchasing decisions. As a growing company at the intersection of e-commerce, AI, and marketing automation, Updatrr offers opportunities to work closely with founders and shape innovative solutions for online merchants.Role Description This is a full-time, on-site Digital Marketing Specialist role based in Gurgaon within the Founder's office. The role involves planning and executing digital campaigns to promote Updatrr’s WhatsApp commerce solutions, including performance marketing, email and WhatsApp campaigns, and social media initiatives. The specialist will analyze campaign metrics, optimize targeting and creatives, and generate insights to improve customer acquisition and retention. Daily responsibilities include coordinating with product and sales teams, creating marketing content and landing pages, managing marketing tools and dashboards, and supporting the founders with growth experiments and strategic initiatives.Qualifications Strong digital marketing skills, including performance marketing, campaign management, and marketing analytics.Experience with social media, email, and messaging-based marketing (WhatsApp or similar channels).Ability to create and refine marketing content such as ad copy, landing pages, and basic creatives.Comfort working with data, using tools like Google Analytics, advertising platforms, and dashboards to track and improve performance.Excellent written and verbal communication skills and the ability to collaborate with cross-functional teams.Proactive, detail-oriented mindset with a strong interest in SaaS, e-commerce, and AI-driven marketing.Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are a plus.Prior experience in a startup, SaaS, or e-commerce environment is preferred but not mandatory.