Digital Marketing Specialist - Growth Specialist

Job SummaryThe Digital Marketing Specialist – Growth Specialist will lead and execute data-driven growth marketing initiatives across digital platforms to achieve measurable business results. This role requires strong expertise in performance marketing, paid media, and marketing automation, with a deep understanding of the GCC digital landscape. The incumbent will be responsible for optimizing acquisition, engagement, and conversion across multiple digital channels.

Key Responsibilities

Lead growth marketing initiatives across digital platforms to drive measurable outcomes, including traffic growth, lead generation, conversions, and revenue impact.Develop, execute, and optimize performance-driven online marketing campaigns across multiple digital channels, including search, social, display, and email.Serve as a subject matter expert in Google Ads and paid social media advertising strategies (Meta, LinkedIn, X, TikTok, etc.), ensuring optimal ROI and budget efficiency.Plan, manage, and optimize email marketing campaigns and advanced automation workflows to enhance customer engagement, lead nurturing, and conversion rates.Analyze campaign performance using analytics tools, generate insights, and continuously test and optimize campaigns through A/B testing and data-driven experimentation.Collaborate with content, creative, and technology teams to align messaging, targeting, and user experience with growth objectives.Stay up to date with digital marketing trends, platform updates, and best practices relevant to the GCC market.Qualifications, Skills & ExperiencesBachelor’s degree in Digital Marketing, Marketing, Business, or a related field.6–8 years of experience in digital marketing, with a strong focus on growth, performance marketing, and paid media.Proven hands-on experience with Google Ads, paid social platforms, and marketing automation tools.Strong analytical skills with experience using tools such as Google Analytics, Tag Manager, CRM systems, and email marketing platforms.Growth marketing and performance optimization mindsetAdvanced paid advertising and campaign management skillsAbility to manage budgets, prioritize initiatives, and deliver measurable results.