Digital Marketing Specialist - Institutes Only
AIMS Institutes · Bengaluru, Karnataka, India
Apply & track with Apply EdgeJD: Digital Marketing Specialist - Institutes Only
Offering a wide range of Undergraduate, Postgraduate, and Doctoral Programs, AIMS is committed to creating future-ready professionals through academic excellence, industry engagement, and experiential learning.As part of our continued growth and digital transformation journey, we are looking for a creative, analytical, and results-oriented Digital Marketing Specialist to strengthen our online presence, generate quality student leads, and enhance institutional brand visibility.Position SummaryThe Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns that support student admissions, brand awareness, and stakeholder engagement. The role requires expertise in digital advertising, social media marketing, content creation, SEO, lead generation, and analytics within the education sector.The ideal candidate should possess strong knowledge of student recruitment strategies, admission cycles, digital marketing platforms, and emerging trends in higher education marketing.Key Responsibilities Digital Marketing & Campaign ManagementDevelop and execute digital marketing campaigns to drive student inquiries and admissions.Manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant platforms.Monitor campaign performance and continuously optimize for lead quality, conversions, and ROI.Support seasonal admission campaigns and promotional initiatives for all academic programs. Lead Generation & Student RecruitmentGenerate quality leads through digital channels and ensure effective lead nurturing strategies.Create and optimize landing pages, lead forms, and conversion funnels.Work closely with the Admissions Team to improve lead-to-enrollment conversion rates.Track admission campaign effectiveness and provide actionable insights. Social Media & Content MarketingManage and grow AIMS Institutes' social media presence across various platforms.Create engaging content including posts, reels, videos, blogs, testimonials, success stories, and event promotions.Develop monthly content calendars aligned with institutional objectives.Enhance student, alumni, and faculty engagement through digital storytelling. Website Management & SEOMaintain and regularly update the institutional website.Implement SEO best practices to improve search engine rankings and organic traffic.Conduct keyword research, competitor analysis, and content optimization.Ensure website content remains current, engaging, and conversion-focused. Analytics & Performance TrackingMonitor digital marketing KPIs using Google Analytics, Google Search Console, Meta Business Suite, and other reporting tools.Generate weekly and monthly performance reports.Analyze user behavior, traffic trends, lead sources, and campaign effectiveness.Recommend data-driven improvements for digital initiatives. Email, WhatsApp & CRM MarketingExecute targeted email marketing and WhatsApp communication campaigns.Support automation workflows for inquiry management, admission reminders, webinars, and events.Maintain lead databases and ensure CRM data accuracy.Coordinate with admissions counselors for effective lead follow-up. Online Reputation & Brand ManagementMonitor institutional presence across Google Reviews, education portals, and social media platforms.Respond to online inquiries, reviews, and engagement opportunities professionally.Promote institutional achievements, rankings, placements, events, and academic accomplishments.Support branding initiatives that enhance institutional credibility and visibility.Desired Education Sector KnowledgeCandidates Should Possess Knowledge OfHigher education admission cycles and student recruitment processes.Undergraduate and Postgraduate program marketing.Education-focused platforms such as Shiksha, Collegedunia, Careers360, GetMyUni, and similar portals.Student behavior and decision-making trends.Digital marketing strategies used by leading colleges, universities, and educational institutions.Institutional rankings, accreditation systems, and brand positioning.QualificationsEssentialBachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.Minimum 3–5 years of experience in Digital Marketing.Strong understanding of digital advertising platforms and marketing automation tools.Preferred Experience in the Education, EdTech, Higher Education, or Training Industry.Certifications in:Google AdsGoogle AnalyticsMeta BlueprintHubSpotSEO & Digital Marketing PlatformsTechnical SkillsRequired Skills & CompetenciesGoogle Ads & Performance MarketingMeta Advertising (Facebook & Instagram)Search Engine Optimization (SEO)Google Analytics & Search ConsoleSocial Media MarketingContent Creation & CopywritingEmail Marketing AutomationCRM ManagementWordPress / CMS PlatformsCanva, Adobe Creative Suite, or Similar Design ToolsProfessional CompetenciesStrong Communication SkillsCreative Thinking & InnovationAnalytical & Data-Driven ApproachAttention to DetailTime Management & MultitaskingProblem-Solving AbilityTeam CollaborationOwnership & AccountabilityAdaptability in a Fast-Paced EnvironmentKey Performance Indicators (KPIs)Student Lead Generation TargetsCost Per Lead (CPL) OptimizationLead-to-Admission Conversion RateWebsite Traffic GrowthOrganic Search Ranking ImprovementsSocial Media Growth & EngagementCampaign ROI & ROASEmail Marketing Performance MetricsCRM Lead Management EffectivenessBrand Visibility and Online Reputation ScoresJoin AIMS Institutes and play a key role in shaping the future of education through innovative digital marketing strategies and student engagement initiatives.Skills: analytics,digital marketing,google,social media,institutional,campaigns,seo