Digital Marketing Specialist – South America

The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing strategies focused on demand generation and qualified lead acquisition for the South America Certification business. This role works closely with Marketing and Sales teams to drive campaign performance, improve conversion rates, and support business growth through data-driven digital initiatives.Key ResponsibilitiesPlan, execute, and optimize paid media campaigns, primarily through Google Ads;Develop and manage high-converting landing pages;Create and execute email marketing campaigns and lead nurturing programs using Pardot;Implement SEO strategies to increase organic traffic and lead generation;Monitor campaign performance, analyze KPIs, and provide actionable insights through reports and dashboards;Ensure proper campaign tracking through UTMs and Salesforce integration;Support Account-Based Marketing (ABM) initiatives;Maintain compliance with company branding, privacy regulations, and ethical standards.Technical RequirementsBachelor's degree in Marketing, Communications, Business, or a related field;3 to 5 years of experience in B2B Digital Marketing;Proven experience with demand generation and lead acquisition strategies;Strong knowledge of Google Ads, Google Analytics 4 (GA4), Pardot/Marketing Automation platforms, and Salesforce;Understanding of SEO, CMS platforms, HTML/CSS, UTM tracking, and funnel analytics;Advanced Excel skills for data analysis and reporting;Fluent English and Portuguese;Spanish is a plus;Google Ads certification is considered an advantage.