Digital Marketing Strategist

Whizz HR is hiring for Digital Marketing Strategist in Mumbai ( Vashi) :Role OverviewThe Director – Digital Marketing Strategist will lead the development and execution of integrated digital strategies to drive business growth, strengthen brand positioning, enhance customer engagement, and accelerate digital transformation.This role requires a strategic leader who can connect business objectives with digital marketing, customer experience, data analytics, technology, and innovation. The individual will oversee digital initiatives across channels, manage cross-functional teams, and deliver measurable business outcomes.Key Responsibilities1. Digital Strategy & Business GrowthDevelop and lead the organization's overall digital strategy aligned with business objectives and revenue targets.Identify new digital opportunities, emerging technologies, and market trends to drive competitive advantage.Translate business goals into actionable digital roadmaps, initiatives, and performance metrics.Drive customer acquisition, engagement, retention, and conversion through integrated digital initiatives.2. Digital Marketing & Channel LeadershipOversee digital marketing strategy across SEO, SEM, paid media, social media, content marketing, email, mobile, and other relevant channels.Lead integrated omnichannel campaigns to strengthen brand awareness and generate qualified leads.Optimize media investments, channel performance, and marketing ROI.Ensure consistent brand messaging and customer experience across digital touchpoints.3. Data, Analytics & Performance OptimizationEstablish KPIs, dashboards, and measurement frameworks to evaluate digital performance.Use customer insights, market research, and analytics to inform strategic decisions.Drive continuous optimization of campaign performance, conversion rates, customer journeys, and acquisition costs.Develop attribution and reporting models to measure the business impact of digital investments.4. Customer Experience & Digital InnovationDevelop customer-centric digital experiences across websites, apps, e-commerce platforms, and other digital touchpoints.Identify opportunities to leverage AI, automation, personalization, and marketing technology.Collaborate with product, technology, UX/UI, and business teams to improve digital experiences.Lead initiatives that enhance customer satisfaction, loyalty, and lifetime value.5. Leadership & Stakeholder ManagementLead, mentor, and develop high-performing digital strategy and marketing teams.Collaborate with senior leadership, sales, product, technology, finance, and other business functions.Manage external agencies, technology partners, and digital vendors.Present strategic recommendations, performance reviews, and investment proposals to senior management.6. Budget & Resource ManagementDevelop and manage digital marketing budgets, resource allocation, and investment priorities.Ensure efficient utilization of marketing spend and achievement of agreed business outcomes.Evaluate agency and vendor performance against defined KPIs.Build business cases for new digital initiatives and technology investments.7. Governance & Emerging TrendsMonitor digital industry trends, competitor activity, and evolving customer expectations.Ensure digital initiatives adhere to applicable data privacy, cybersecurity, brand, and regulatory requirements.Establish best practices, processes, and governance frameworks for digital execution.Evaluate emerging platforms and technologies for relevance, feasibility, and business value.Required QualificationsBachelor's degree in Marketing, Business Administration, Digital Media, Technology, or a related field.MBA or postgraduate qualification in Marketing, Strategy, or Digital Business preferred.12–15+ years of relevant experience in digital strategy, digital marketing, customer experience, or digital transformation.Proven experience leading digital initiatives, managing budgets, and delivering measurable business impact.Experience managing multidisciplinary teams and senior stakeholder relationships.Interested candidates can write to us at hello@whizzhr.comWarm RegardsWhizz HR