Digital / Omnichannel Lead, MEAPAC

Role OverviewReal Chemistry is looking for an entrepreneurial digital and omnichannel leader to build and grow our social-first, integrated omnichannel offering across the Middle East and Asia-Pacific (MEAPAC).Working across Real Chemistry’s global social, digital, media, influencer and analytics capabilities, this role will establish a strong regional activation offering today while helping evolve toward increasingly connected, omnichannel engagement over time. You will lead the development and execution of social-first and multi-channel programmes for pharmaceutical, biotech and corporate clients across MEAPAC.You will draw on Real Chemistry's data, technology and AI-powered audience capabilities to design programs that span digital, social, paid, influencer, and creative, connecting channels and audiences to drive measurable impact. Key ResponsibilitiesDefine and lead the social, digital and integrated activation strategy for MEAPAC.Build out Real Chemistry Media's omnichannel capability in the region in partnership with the APAC team and activation team and global Social & Digital Activation leadership.Drive business development: build client business, win new work, and grow existing accounts.Act as a senior, visible leader for Real Chemistry's omnichannel offering in the region.Design and oversee integrated omnichannel programs that span digital, social, paid media, influencer, and creative.Apply Real Chemistry's AI-powered analytics and audience capabilities.Build, train, and mentor the existing team, and add to the team as needed.Own delivery quality and client satisfaction, ensuring programs are strategically sound, technically excellent, and measurably effective.Stay ahead of digital, social, creator, media, data, and channel trends across MEAPAC and globally, bringing new platforms, tools, and approaches into the region's offering.Required Skills & ExperienceAt least 8 years of experience in digital, omnichannel, or media roles within healthcare, life sciences, or a related regulated sector, with both global and in-region (MEAPAC) experience.Deep expertise across the omnichannel toolkit: digital, social, paid media, influencer, and creative, with a strong instinct for great content and customer experience.Strong command of data and analytics, comfortable using AI-powered audience analytics, audience identification, segmentation, personalization, and closed-loop measurement to drive and prove performance.Experience with connected customer engagement, marketing technology and/or omnichannel orchestration is a plus, with an interest in helping evolve the regional capability over time.Proven business development and new-business skills, including building client relationships, winning work, and growing accounts.Experience building or scaling teams and capabilities in new or emerging markets, ideally within MEAPAC, with the ability to train and grow existing talent and recruit to fill gaps.Strong content and creative sensibility, able to translate complex scientific information into engaging, channel-appropriate content.Understanding of the diverse regulatory, cultural, and linguistic landscape across key MEAPAC markets (e.g., UAE, Saudi Arabia, Japan, China, Australia, South Korea, Singapore, and India).A collaborative team player who partners effectively across global and regional teams and multiple capability areas.Willingness to work across time zones and partner closely with the Real Chemistry’s global Social & Digital Activation and broader capability leadership.