Digital Partners Lead

Job Purpose:This role is responsible for growing revenue to targets, managing multiple brands and aggregators. Minimize the non-commission spend on the aggregator (i.e. marketing, compensations, credits etc.).Maximize the aggregator platform efficiency to capture and process the orders.Responsibilities:Strategic Accountabilities:Define the growth strategy for each brand and aggregator, under your responsibility.Build the relationship with the aggregator, supporting senior management during negotiations & contract renewalsAct as the in-house expert on aggregator landscape, dynamics and potential disruptions, for responsible markets.Operational Accountabilities:Aggregator Operations responsibilities Lead aggregator operations management with internal operation stakeholders.Streamline ways of working with aggregators including IT projects.Be custodian of Marketing spends on aggregators and drive it for best ROI for business.Project management responsibilities Provide/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIsReport & articulate status/progress of respective projects/tasks/responsibilities – in formal/informal settingsCommercial responsibilities Forecast annual sales and transaction targets with monthly/weekly/daily breakdownsCreate monthly/weekly marketing plans to achieve forecasts, with careful consideration of brand/channel cannibalizationMinimize the marketing spend on aggregators and maximize conversions/RoIMinimize other expenses on aggregators (e.g. credits paid, commission ramp-up due to breach of thresholds)Identify other key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregatorLiaise with Brand, FPA and franchisor teams to ensure buy-in/approvals/DoA for all forecasts & growth plansGuest experience responsibilities Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track themCreate intervention projects required to address any guest experience deviations and liaise with Brand/HD/CC ops teamOther support responsibilities Define the aggregator roll-out playbook, when launching new aggregators – address all the aspects of the deployment that can impact the commercials or guest experienceSupport the Brand/HD/CC ops team on aggregator channel initiatives, if requiredQualifications:Bachelors in MarketingAny additional training in analytics and/or excel modellingExperience:8-10 years’ experience in an e-commerce/agency/multi-retail company, in a revenue/growth driving roleKnowledge:A proven track record of new build and major alteration worksSkills:Excellent communication and negotiation skillsAbility to work with people of various disciplines at all levels within an organizationArabic speaker desired