Digital Partners Lead - Growth Brands

Job PurposeThe Growth Brand Aggregator lead is responsible for driving revenue growth and performance of growth brands on food aggregators by owning execution across menu optimization, promotions and visibility.This role acts as the single point of coordination between Brand Marketing, Revenue Management, Operations, and Aggregator market leads to ensure growth brands achieve strong GMV growth, menu conversion, and operational performance on aggregator platforms.The role focuses on speed, experimentation and execution excellence, enabling growth brands to scale faster on aggregators compared to traditional channels.ScopeOptimize advertising and discount spends for aggregator businessBuild cohort model for targeting on discounts and visibility instead of blanket discounting today to make Americana future readyRegional POC for strategic projects on cohort based (NRL framework led) growth across 30+ aggregatorsKey Responsibility AreasBusiness Accountabilities: Own aggregator performance for the assigned growth brand portfolio.Responsibilities:Drive GMV growth and order growth on aggregator platformsMonitor performance across cities, zones and storesIdentify opportunities to scale high-performing brands or SKUsImprove orders per active storeOptimize aggregator mix and ROIMenu Conversion & Optimization Accountabilities: Ensure menus are optimized to maximize menu-to-order conversion (M2O) and basket size.Key responsibilities:Improve menu architecture and category structureHighlight hero SKUs and bundles across all possible collectionsOptimize product naming, images and descriptions along with the Brand teamsWork with brand teams to optimize SKUs for aggregator menusScale up experiments on upsells and add-onsGoal: Drive higher conversion (M2O) and average order value (AOV).Promotions & Campaign Executions: Work with brand teams & aggregator leads to drive promotional mechanics that stimulate trial and repeat.Key responsibilities:Plan and execute aggregator promotions with cross functional team.Ensure 100% timely configuration of deals and bundles on aggregator platforms.Optimize promo mechanics and discount structures to drive profitability.Track promo ROI and recommend improvementsEducationBachelor's degree in Business Administration, Marketing, Commerce, Economics, or a related field.Master's degree is an advantage.Experience4 to 7 years of experience in Key Account Management within the food delivery aggregator, e-commerce space.Exposure to Marketing, Campaign Management, or Commercial Planning roles.Proven track record of driving sales growth, promotions, visibility, and customer acquisition initiatives.Experience managing cross-functional stakeholders and external platform partners.Knowledge & SkillsStrong analytical and commercial acumen.Data-driven decision making and performance management.Understanding of food delivery aggregators and digital commerce ecosystems.Strong stakeholder management and collaboration skills.Execution focused with a test-and-learn mindset.Proficiency in Excel and data analysis tools.