Digital Platform Officer
LG Electronics Philippines · Pasig, National Capital Region, Philippines
Apply & track with Apply EdgeEmployment Type: Full-time/PermanentLocation: Full On-siteDepartment: Consumer ElectronicsReports To: Sales PlanningJob SummaryThe Digital Platform Officer is responsible for managing, developing, and optimizing LG's dealer-facing digital platforms to enhance partner experience, support sales growth, and improve operational efficiency. The role serves as the key coordinator among Sales, Marketing, IT, Product Management, and external platform partners to ensure the platform delivers accurate product information, seamless transactions, effective communication, and valuable business insights for dealers nationwide.What You'll DoPlatform Management & OperationsAdminister and maintain dealer digital platforms, portals, and related systems.Ensure platform content, product information, pricing, promotions, and dealer resources are accurate and updated.Monitor platform performance, usability, and functionality to ensure an optimal user experience.Conduct regular platform audits and recommend improvements based on business requirements.Dealer Engagement & SupportServe as the primary point of contact for platform-related concerns from dealers and channel partners.Provide training, onboarding, and user support to dealers regarding platform features and processes.Develop user guides, FAQs, and training materials to improve platform adoption.Gather feedback from dealers and recommend enhancements to improve customer experience.Sales & Business SupportSupport dealer sales activities through digital tools and platform initiatives.Coordinate implementation of digital programs, campaigns, and promotional activities within the platform.Ensure alignment of platform initiatives with sales objectives and channel strategies.Monitor dealer participation, engagement, and platform utilization rates.Data Analytics & ReportingMonitor key platform performance indicators, usage trends, and user behavior.Generate regular reports and dashboards on platform performance, dealer engagement, and sales-related metrics.Analyze platform data to identify business opportunities and improvement areas.Provide actionable insights and recommendations to management.Project & Stakeholder ManagementCollaborate with Sales, Marketing, Product Marketing, Customer Care, AR, and IT teams to implement platform enhancements.Manage platform-related projects, timelines, testing activities, and deployment schedules.Coordinate with external vendors and solution providers to ensure successful implementation of platform initiatives.Support digital transformation projects that enhance dealer experience and operational efficiency.QualificationsBachelor's degree in business administration, Marketing, Information Technology, Computer Science, E-Commerce, or related field.At least 2-4 years of experience in digital platform management, e-commerce, sales operations, business development, or related functions.Experience in dealer management, channel sales, B2B platforms, or customer portals is an advantage.Strong understanding of digital platforms, user experience, and business process improvement.Proficient in Microsoft Office applications, particularly Excel and PowerPoint.Knowledge of CRM, CMS, ERP, e-commerce platforms, or analytics tools is preferred.Strong analytical, project management, and problem-solving skills.Excellent communication and stakeholder management skills.Why Join Us?We believe in fostering a culture of innovation, collaboration, and growth. As part of our team, you'll have the opportunity to work on cutting-edge PR and marketing campaigns alongside a diverse group of talented professionals. We offer competitive compensation, continuous learning opportunities, and a work environment that values your ideas and contributions.Ready to Take the Next Step?Apply today and be a part of something bigger. We don't just build careers; we build futures. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.