Digital Product Lead – Apps & Kiosk

Job Purpose:Own the end‑to‑end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non‑owned channels. Act as the single‑point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer‑led design and data‑driven decision‑making into all digital product initiatives.Key Responsibilities:Product Strategy & DeliveryDefine and execute the digital product roadmap aligned to business and brand prioritiesEnsure on‑time rollout and adoption of new digital assets across marketsBalance global standardization with local market needsRevenue & Performance OwnershipOwn digital revenue targets, conversion metrics, and growth KPIsImprove conversion rate, average cheque, and user engagement across platformsOptimize owned and non‑owned digital touchpoints to support overall sales strategyCustomer Experience & OptimizationLead consumer‑led experience design, prototyping, and experimentationDrive continuous optimization of apps, web, and kiosks through A/B testingEnsure delivery of consistent, high‑quality digital experiences across marketsData, Insights & ReportingDeliver actionable digital insights to Marketing, Operations, and Business teamsPublish weekly performance reports vs targets to track revenue, traffic, and adoptionUse insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomesStakeholder & Vendor ManagementLead cross‑functional collaboration with Product, Tech, Design, Marketing, and OperationsManage external vendors and technology partners to ensure quality and timely deliveryEducationB.Tech / MBA from Tier‑I instituteExperience12–15 years in Digital Product Management / eCommerce2–3 years in a Product Head / Product Lead role within Tier‑1 FoodTech or eCommerceDirect ownership of USD 100M+ digital revenue streamsExperience managing multi‑country, multi‑currency, multi‑language platformsTrack record of delivering high‑rated (4.5★+) consumer digital applicationsTools Knowledge:Product Analytics & BIGoogle Analytics 4, Firebase AnalyticsMixpanel, Amplitude, or Adobe AnalyticsLooker / Tableau / Power BI; comfort writing SQL on Snowflake / BigQuery / RedshiftExperimentation & PersonalizationOptimizely, VWO, Adobe TargetServer-side experimentation and feature flaggingPersonalization / recommendation engines (Adobe Target, Sitecore)App Performance & AttributionAdjust, AppsFlyer, BranchCrash & performance monitoring: Firebase Crashlytics, Sentry, New Relic, Datadog RUMCustomer Engagement, CRM & LoyaltyCleverTap, MoEngage, BrazeCDPs: TreasureData, Segment, mParticleVoice of Customer & UX ResearchHotjar, Contentsquare, FullStory, or LogRocketApp store and Play Store review miningCore Skills:Product LeadershipStrong product mindset with sharp commercial orientation — thinks in revenue, margin, and unit economics, not just featuresAbility to set a clear product vision and translate it into a quarterly roadmap with measurable betsRuthless prioritization using frameworks like RICE, ICE, or weighted scoring; comfort saying "no"Proven ability to ship — move from insight to launch to iteration on tight timelinesCommercial & Business AcumenP&L-aware; understands how digital decisions move topline, conversion, AOV, retention, and contribution marginComfortable building business cases, NPV / payback models, and investment trade-offsNegotiation skills with vendors, agencies, and platform partnersOperating ExcellenceThrives in a fast-paced, high-accountability, matrixed environment (global + 12 markets)Strong project management instincts — risk, dependency, and stakeholder mapping come naturallyComfort operating across global standards and local market realitiesStakeholder & Vendor ManagementInfluences and aligns C-level, country GMs, marketing heads, and tech leadership without formal authorityManages external partners on quality, SLAs, commercials, and roadmap commitmentsSets up clear governance — steering committees, RACI, escalation pathsCommunicationClear, structured verbal and written communication; can write a one-pager that a CEO will read and a PRD that engineering will build fromStrong storytelling with data — turns numbers into narratives that drive decisionsPresentation skills suitable for board, executive, and partner audiencesPeople & CultureBuilds and develops high-performing product teams; coaches PMs and analystsCultural sensitivity for multi-market, multi-language teams (MENA, GCC, and beyond)Customer obsession — bias toward listening to users, store staff, and frontline operators