Digital Sales Planning & Optimization Senior Manager

In accordance with the applicable laws and regulations on personal data protection, including the Law on Personal Data Protection and its implementing regulations, Home Credit Vietnam Finance Company Limited (“Home Credit”) collects and processes candidates’ personal data for recruitment purposes and other related purposes in accordance with the Agreement, Notice and Acceptance for Personal Data Processing.By submitting your application to Home Credit through Linkedin, you acknowledge that you have read, understood and agreed to the contents of the Agreement, Notice and Acceptance for Personal Data Processing available at the following link: AGREEMENT, NOTICE, ACCEPTANCE FOR PERSONAL DATA PROCESSING, and consent to Home Credit collecting and processing your personal data in accordance with applicable laws and regulationsKEY RESPONSIBILITIESDevelop and execute the Digital Sales roadmap and key optimization initiatives across HAPPY App, Web and other digital sales touchpoints, ensuring alignment with business goals on contracts, disbursement volume, approval rate, conversion rate, and customer experience.Conduct competitor and market analysis to identify strengths, weaknesses, gaps, and new opportunities for Digital Sales strategy and optimization.Own funnel performance from approved scoring leads to signed contracts, and drive actions to improve conversion and completion rate.Monitor & identify key digital sales bottlenecks across customer journey, sales funnel, product setup, underwriting flow; based on data analysis to recommend practical solutions to improve revenue growth, conversion rate, and customer satisfaction.Lead optimization initiatives such as A/B testing, personalization, communication segmentation, offer testing, user flow improvement, and funnel drop-off reduction to boost digital sales performanceCollaborate with Product team to support product launch readiness on digital sales platforms, ensuring customer journey, business requirements, tracking logic, quality standards, and risk/regulatory compliance requirements are properly managed.Monitor digital sales trends, competitor strategies, market shifts, and customer behavior changes to identify opportunities and keep the business ahead of the curve.Build and develop a strong Planning & Optimization team with clear roles, ownership, working standards, and performance expectations. Coach team members on business analysis, funnel diagnosis, campaign performance review, stakeholder management, and solution-oriented problem solving.Other tasks and/or activities assigned by line managers.JOB REQUIREMENTS8+ years of experience in product management, sales planning, sales performance monitoring, digital lending, or digital growth, ideally in consumer finance, fintech, or banking.Proven track record in managing financial products or digital sales initiatives from concept, launch, performance tracking, to post-launch optimization.Strong understanding of financial products and services, such as personal loans, credit cards, and other consumer finance products.Strong understanding of digital sales funnels, from traffic, scoring lead, approval, contract signing, to disbursement, with the ability to identify drop-offs and drive conversion improvement.Experience in optimizing customer journeys across digital touchpoints, including mobile app, website, partner platforms, and telesales-supported digital flows.Experience in driving sales growth on partner platforms, including partner onboarding, traffic quality monitoring, score filtering, campaign setup, conversion optimization, and post-launch performance review.Strong analytical and quantitative skills, with the ability to extract insights from data, validate assumptions, recommend actions, and measure business impact.Strong Excel skills, especially Pivot Table, with the ability to work with Data/BI teams to define data requirements, dashboards, tracking logic, attribution, and performance measurement.Experience working with cross-functional teams, including Product, Risk, Data, Engineering, Legal, Compliance, Marketing, CVM, Sales, and external partners.Strong stakeholder management skills, with the ability to align different priorities, communicate clearly, challenge constructively, and influence without direct authority.Strong organizational and project management skills, with the ability to manage multiple initiatives, deadlines, and stakeholders independently or as part of a team.Excellent communication skills in Vietnamese and English, both written and spoken.Result-oriented, problem-solving, customer-centric, and strategic, with a strong ownership mindset. COMPENSATION & BENEFITS13th Salary Fixed and KPI BonusPremium Health Care for personal & dependents24/7 Accidental Insurance100% Social InsuranceMeal + Phone AllowanceYearly Medical Checkup18 Annual Leaves