Digital Specialist

About usVachi Storage is building the UAE's most customer-obsessed self-storage platform. We're backed by Epochal Corporation, a private family office, which means we make decisions in days rather than quarters, and we're funded to grow well beyond our current footprint.We're expanding aggressively — new facilities in Dubai, and new cities on the horizon. We're hiring the person who will own how we show up online as we do it.The roleThis is a hands-on, single-owner role. You'll run our paid and organic presence end to end: Meta, Instagram, Reddit, TikTok, and YouTube. You'll brief and shoot the creative, buy the media, read the numbers, and tell us honestly what's working and what isn't.If you've spent a few years agency-side juggling multiple accounts and you're ready to go deep on one brand you can actually shape, this will suit you.What you'll ownPaid mediaDay-to-day management of our Meta ad account — campaign structure, audiences, budgets, pacingPaid activity across Reddit and other emerging channels where our customers actually areFull ownership of monthly marketing spend, with real accountability for what it returnsCreativeShoot and edit short-form video for TikTok, Instagram and YouTube — you're comfortable with a camera and an edit timeline, not just a briefOrganise and art-direct photo shoots across our facilitiesProduce ad creative in volume, and keep a live testing pipeline runningPerformanceTrack cost per acquisition as the primary measure of successDesign and run structured A/B tests on creative, copy, audiences and landing pages to drive CPA down over timeProduce clear weekly and monthly reporting for the leadership team — what you spent, what it bought, what you're changing nextBrand and PRSupport PR initiatives, media relationships and brand partnershipsKeep our tone consistent across every channelNew market readinessAhead of each new city launch, stand up the digital foundations before we open the doors: localised website pages, Google Business Profile, local SEO, directory citations and review infrastructureWe want someone who is already thinking about the next market while executing on this oneWhat we're looking for3+ years in digital marketing, ideally agency-side across multiple client accountsDemonstrable Meta Ads Manager experience — this is non-negotiable. You'll be asked to talk us through accounts you've run and the results you gotWorking knowledge of Reddit, TikTok and YouTube as both organic and paid channelsGenuine video and photo production ability, including editingComfort with analytics, spreadsheets and attribution — you should enjoy the numbers, not tolerate themLocal SEO fundamentals: Google Business Profile, citations, review generationSelf-directed. There is no marketing team above you to check your workBonus points for: UAE market experience, Arabic, prior work in self-storage, real estate, logistics or another local-intent service business.Why this roleYou'll have direct access to the founder, a real budget, and the freedom to test. Your work will be measured on one honest number — cost per acquisition — and you'll be given the room to move it.Salary expectations: 10- 15k AED per month, depending on your experience.