Digital Specialist

ABOUT YOUNET GROUPYouNet Group is The Measure Group powering Marketing Systems.We build Measurement, Intelligence, Infrastructure and Operating Architecture that help organizations operate scalable, measurable and continuously improving marketing systems.Through our capabilities in:Data IntelligenceMarketing ServicesTechnology PlatformsMarketing Systems ArchitectureYouNet builds Decision Infrastructure for Marketing across Southeast Asia.We believe marketing should not rely solely on intuition.Marketing should be measurable.Marketing should operate as a system.JOB DESCRIPTION1. Website Management & DevelopmentOversee the operation, maintenance, and stability of the Group‘s WordPress website system.Lead the development of new websites and professional landing pages for products, services, and marketing campaigns as required.Execute timely and accurate updates of content, visuals, and website structure based on internal requests.Conduct A/B testing and user behavior analysis on websites/landing pages (via Heatmaps, Analytics) to continuously improve user experience (UX/UI) and optimize conversion rates (CR).2. Digital Advertising & Media PerformanceDevelop, execute, and manage paid advertising campaigns across key channels, including Google, Facebook, TikTok, and LinkedIn.Effectively manage and allocate advertising budgets, closely monitoring key metrics (CPC, CPA, CPL, ROAS, etc.).Continuously track, analyze data, and optimize campaign performance (creatives, targeting, bidding) to achieve KPIs.3. SEO Planning & OptimizationConduct keyword research, competitor analysis, and build a comprehensive SEO strategy (on-page & off-page) for the website ecosystem.Implement on-page SEO best practices and coordinate off-page initiatives.Monitor keyword rankings, organic traffic, and propose continuous improvement plans.4. Digital Platforms & Tools ManagementCentrally manage key digital accounts: Business Manager (Facebook), TikTok Ads, Google Ads, Google Analytics, Mailchimp, Ladipage, WordPress, etc.Proactively research, trial, and recommend new digital tools, platforms, and AI solutions to enhance operational efficiency.Handle all matters related to payments, subscription renewals, and user access management for team members.Securely and stably manage AI account systems (including monitoring API budgets, payment deadlines, and monthly reconciliation with Accounting), while proactively collaborating with digital infrastructure partners to research and propose tech solutions aligned with existing business flows.Set up and manage marketing automation workflows (Email, SMS, Zalo ZNS) and ensure seamless, secure synchronization of customer lead data from digital campaigns to the internal CRM system.Build and maintain visual reporting systems (Dashboards on Google Looker Studio, PowerBI, etc.) to aggregate multi-channel data, enabling Leadership to easily track overall Digital Marketing performance.Prepare periodic reports on tool usage and effectiveness.JOB REQUIREMENTSEducationBachelor‘s degree or higher in Business, Marketing, Information Technology, or a related fieldKnowledgeHands-on experience in planning and executing multi-channel media performance campaigns, with strong data analysis and optimization skills.Proficiency with website/landing page builders such as Ladipage, Elementor, or other WordPress Page Builders is mandatory.Solid understanding of Conversion Rate Optimization (CRO), A/B testing, and user behavior analytics (e.g., Heatmaps, Google Analytics).Working knowledge of Marketing Automation workflows, CRM lead sync, and basic AI tool/API integrations are a plus.Competency in basic design tools (e.g., Photoshop, Canva, Adobe Illustrator).Experience with data visualization tools like Looker Studio or Power BI is a significant advantage.Basic knowledge of HTML/CSS for website customization is a plus.SkillProficiency in set up, management, and optimization of paid campaigns across Google, Meta, TikTok, and LinkedIn.Strong data analytics skills with the ability to build visual performance dashboards.Technical troubleshooting, basic SEO execution, and web operations skills.Budget tracking, financial reconciliation (with Accounting), and effective vendor management.Strong task prioritization, logical thinking, and cross-team collaboration.ExperienceA minimum of 2-3 years of proven experience in a similar role is required.PersonalityA genuine passion for technology, a proactive mindset for self-learning, and a drive to stay updated with new digital marketing trends and tools.Strong logical thinking, with the ability to multitask and prioritize effectively in a fast-paced environment.Excellent problem-solving skills and a high sense of responsibility.OthersGood reading English proficiency to comprehend technical documentation, API guides, and software interfaces.High integrity and accountability in managing ad budgets and tool subscriptions.COMPANY BENEFITSBasic salary, 13th salary and BonusPremium healthcare insurance12 days of annual leave & 5 days of sick leavePerformance appraisals and promotion every yearStandard health checkCompany trip, Year end party, Team buildingOccasion-based offerings: Birthday, wedding, maternity, …Parking supportEquipment for work (PC / laptop)Free in-house entertainment facilities: foosball, book tree, coffee and snack...