Digital Strategist

G Squared is on the hunt for a Digital Strategist to develop integrated digital growth strategies that align business objectives with channel execution across all digital touchpoints, particularly Paid Media, Organic Search, and websites.As a Digital Strategist, you'll take the lead on strategic direction for both new business and existing clients. You will:Develop holistic digital growth strategies that align with clients' business objectives, customer needs and commercial challenges.Build a deep understanding of clients' businesses, customers, competitors, products and broader digital ecosystems.Translate business objectives into integrated strategic growth recommendations across Paid Media, SEO, CRO and website experience.Work closely with Paid Media, SEO and Web teams to develop cohesive channel strategies and ensure tactical execution aligns with the overarching digital strategy.Use market research, audience insights, customer data and performance analysis to inform strategic recommendations and identify growth opportunities.Facilitate strategic workshops and planning sessions with clients to uncover opportunities, solve business challenges and align stakeholders.Challenge and refine strategic thinking across internal teams, providing guidance and oversight on key recommendations before they are presented to clients.Develop clear, compelling presentations that communicate strategic direction, opportunities and recommendations in a commercially focused way.Present strategic recommendations confidently to clients, prospective clients and internal stakeholders.Lead the development and presentation of strategic proposals and pitches, ensuring every response is insightful, commercially focused and showcases G Squared's strategic capabilities.Own the strategic quality of new business responses, ensuring recommendations are evidence-based, clearly articulated and positioned to maximise conversion.Stay across industry trends, platform developments and changing consumer behaviour to ensure strategies remain innovative and effective.Champion strategic thinking across the agency, helping teams deliver integrated solutions that drive measurable business outcomes.What we are looking for10+ years experience in digital, working within both paid media and organic searchStrong consultative skills, being able to understand varied industries and client challenges, and communicate strategies clearlyDeep understanding of the marketing funnel, including channels, tactics, messaging, audiences, and KPIUsComfortable making bold, data-backed decisionsExcellent client communication and stakeholder management skillsExperience gathering and digesting data and analytics to form strategic responsesExperience with GA4Tertiary qualifications in marketing, business, communications or similarWhy G Squared?G Squared is a performance-focused digital agency headquartered in Chippendale, Sydney. We're an award-winning team that works with some of Australia's leading direct-to-consumer brands across a huge range of industries. Our service pillars — Paid Media, SEO, CRO, Data, Strategy, Web and Creative — work together, not in silos, so your strategies are always integrated and your impact is always amplified.Perks:Hybrid workingPurpose-built office in Chippendale with breakout zones and collaboration spacesComprehensive training through our partnership with Sydney UniversityPaid parental leave + holiday bonusRegular team events with a genuinely fun crewAwards:Winner – Best SEO Campaign, APAC Search AwardsFinalist – Specialist Agency of the Year, Mumbrella Awards 2022Finalist – Marketing Agency of the Year, AMI Awards 2022Finalist – Independent & Digital Agency of the Year, AdNews Awards 2021G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.