Direct Marketing Lead

We are actively looking for a detail-oriented Direct Marketing Lead to join our Marketing Team.Core Responsibilities:

• Design, execute, and optimize multi-channel direct marketing campaigns (SMS, email newsletters, web/app push, and WhatsApp messaging).
• Develop and manage a campaign calendar aligned with business objectives, seasonal events, and promotions.
• Implement A/B testing and personalization strategies to maximize engagement and conversion.
• Ensure all communications are brand-compliant, relevant, and timely.
• Collaborate with IT and Data teams to maintain clean, accurate, and segmented customer databases.
• Use analytics tools and CRM platforms to extract insights, track performance, and identify opportunities.
• Measure campaign ROI and customer behavior metrics, translating them into actionable strategies.
• Grow the usable database through data capture initiatives and improved opt-in processes.
• Segment customers by behavior, demographics, and value to create tailored messaging.
• Implement lifecycle marketing strategies (acquisition, retention, reactivation, win-back).
• Introduce triggered and behavioral marketing programs to deliver timely, relevant communications.
• Work closely with Marketing Communications, E-commerce, and Trade teams to ensure consistent customer experience.
• Partner with Product, IT, and Data teams to improve CRM systems, workflows, and automation.
• Drive test-and-learn culture for new campaign formats and targeting methods.Essential Qualifications & Skills:
• Bachelor’s Degree in Marketing, Business, or related field.
• 3–5 years of CRM and direct marketing experience, ideally in retail/e-commerce.
• Proven experience with SMS, email, WhatsApp messaging, and push notification platforms. (Previous experience in using Emarsys is preferred).
• Strong understanding of customer lifecycle marketing.
• Knowledge of data privacy regulations (PDPL).
• Bilingual in Arabic & English.
• Exceptional communication and presentation skills.
• Detail-oriented with strong organizational skills.
• Proactive, adaptable, and results driven.