Director Business Development & Trade

ARE YOU READY TO RISE WITH PTCLWe are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.PTCL actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability.PTCL Vision & ValuesWith a clear vision to become the largest technology player and the national champion driving the digital transformation of Pakistan, PTCL is guided by a set of our unified core values:Be ResilientThink BigWin Every BattleValue SuccessIN THIS ROLE YOU WILLBe responsible to lead and drive business development, trade marketing, channel growth, sales enablement, and market expansion initiatives across the Zone, supporting the Zonal Sales organization in achieving sustainable revenue and customer growth.The role will serve as the strategic bridge between HQ Sales Support and the Zonal Sales organization, translating national sales strategies into effective zonal initiatives while identifying local market opportunities, strengthening channel effectiveness, enhancing sales visibility, and enabling regional teams to achieve business objectives.HOW CAN YOU EXPRESS YOUR TALENTMonitor market dynamics, competitor activities, customer trends, pricing movements, and product offerings across the Zone to identify emerging business opportunities and potential risks.Collaborate with Market Intelligence teams to gather, validate, and analyze competitive insights that support business development, trade marketing, and sales strategies.Identify potential threats and opportunities arising from competitor actions and recommend appropriate counter-strategies to protect and grow market share.Track changes in customer preferences, industry developments, and regional market conditions to provide actionable insights for commercial decision-making.Prepare and share regular market intelligence reports with HQ and Zonal Sales leadership to support strategic planning and informed business decisions.Recommend initiatives based on market analysis to strengthen competitive positioning, improve business performance, and capitalize on growth opportunities.WHAT YOU NEED TO BE SUCCESSFULQualificationMaster`s degree in Business Administration, Marketing, Sales, Management, or a related discipline. 12+ yearsStrong experience in managing geographically dispersed sales operations or multiple regions.Telecom, FMCG, retail, or other large-scale distribution environments preferred.PTCL family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.