Director

JIIT invites applications from eminent, dynamic and committed to man, establish and lead the Centre for Distance and Online Education (CDOE).Key ResponsibilitiesOwn the annual admission target for CDOE and build the execution plan across marketing, admissions, and academic deliveryRepresent CDOE in UGC-DEB inspections, regulatory submissions, and accreditation processes personally, not by delegationOversee end-to-end performance marketing: Meta (social/lead gen), Google Ads, SEO, WhatsApp campaigns, and email with hands-on understandingHold agencies accountable to CPL, conversion rate, and cost-per-enrolment benchmarks through Merritto not just activity reportsIdentify, onboard, and manage channel partners with signed agreements, compliance protocols, and performance SLAsEnsure LMS infrastructure, e-content quality, and examination integrity meet both UGC standards and learner expectationsEnsure all programmes, fee structures, and marketing materials are compliant with AICTE / UGC OL Regulations and subsequent amendmentsOwn the institutional response to any regulatory query or inspection, including coordination with the Registrar function.Represent CDOE at national conferences and media platforms as a thought leader and evangelist, drive innovation in programme design and learner experience, raising the bar beyond compliance minimumsDO NOT APPLY IF:You have never worked in an online / distance education institution in a leadership or operations roleYou have no working knowledge of UGC-DEB / AICTE OL regulatory frameworksYou have not managed or overseen digital marketing campaigns (performance, SEO, social, or paid media)You have never worked with channel partners, DSAs, or third-party enrolment networksYou believe managing an online programme is the same as managing a traditional classroom programmeIf you are purely an academician with no history of building industry partnerships or external networksEligibility & QualificationsMinimum 8–12 years of experience with doctorate ( Engineering/ Management), of which at least 3 years must be in an online / distance education institution in a management or leadership roleDirect, working knowledge of UGC-DEB OL Regulations, AICTE approval normsProven experience overseeing or closely managing digital marketing campaigns including at least one of: performance marketing, SEO strategy, or social media lead generation at institutional scaleExperience managing channel partners, agents, or third-party enrollment networks with documented agreements and performance trackingProven ability to forge strategic partnerships that materially contributed to enrolment or revenue growth